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MIT Sloan > LearningEdge > Strategy > Nike Considered: Getting Traction on Sustainability
Nike
Authors
Rebecca M. Henderson, Richard M. Locke, Christopher Lyddy and Cate Reavis
Abstract
“When you first say to someone, ‘I need you to design a sustainable shoe,’ they freeze, because they think,‘What does that mean?’” – Hannah Jones, VP Corporate Responsibility, Nike
In 2008, Hannah Jones, Nike’s new VP of Corporate Responsibility, wanted the company to be a leader in creating sustainable footwear, and subsequently developed a strategy for working with the product units to do so. Questions remained about whether Nike was on the right track and if the company was doing enough in the sustainability arena.
Learning Objective
To explore the role of an index tool as a vehicle for making products more sustainable.
Could be taught in the following course(s)
sustainability, strategy