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Select Articles About Our Work


Mask Communication

Source: NPR Planet Money (Podcast) August 7, 2020
It turns out getting someone to wear a mask has a lot to do with how you ask, and when, and who does the asking.

How to Get TB Patients to Take Their Pills?

Source: The New York Times, September 4, 2019
The drug regimens can be grueling, and patients often quit taking their medications. But turning it into a cellphone competition helps.

The Secret to Making Green Tech Like Solar Panels Go Mainstream

Source: The Daily Beast, October 24, 2018
Clean energy advocates have been trying to answer a problem for years: How do you get Americans to buy green?

The Psychology of Being Online

Source: Huffington Post, October 8, 2013
We all know the Internet is powerfully changing people, but how exactly does "being online" affect people's psychology?

Reputation vs. Cash Rewards: How to Inspire Good Behavior

Source: TIME, June 14, 2013
Concern for reputation is more powerful than cash payments in getting neighbors to do the right thing.