Donald Sull


Donald Sull


Donald Sull is a Senior Lecturer at the MIT Sloan School of Management.

Sull is a global authority on executing strategy in volatile markets, and teaches courses on strategy formation and implementation at MIT Sloan.  He has been identified as a leading management thinker by The Economist, the Financial Times, and Fortune which named him among the ten new management gurus to know. The Economist listed his theory of active inertia among the ideas that shaped business management over the past century.

He has published six books, including Simple Rules (with Kathy Eisenhardt, 2015), The Upside of Turbulence (2009), and Why Good Companies Go Bad. Sull has also written over 100 book chapters, case studies, and articles, including several bestselling Harvard Business Review articles.

Sull has regularly consults with large companies including Mars, Oracle, PIMCO, Royal Bank of Canada, Emirates Airline, Baker & McKenzie, Burberry, and The Bill and Melinda Gates Foundation.  Sull is the Chairman of Film-Fish which uses a proprietary machine learning algorithm to recommend what TV show or movie to watch next. 

Prior to academia, he worked as a consultant with McKinsey & Company, and as a management-investor with the leveraged buyout firm Clayton & Dubilier on the Uniroyal-Goodrich Tire Company deal.

Sull has taught entrepreneurship at the Harvard Business School and strategy at the London Business School, winning teaching awards at both schools.

Sull received his AB, MBA, and doctorate from Harvard University.


"The Close Relationship Between Management Practices and Corporate Culture."

Sull, Donald, Hyo Kang, and Neil Thompson, MIT Sloan Working Paper 5887-19. Cambridge, MA: MIT Sloan School of Management, October 2019.

"ABI: From Growth to Acquisition to Growth by Innovation."

Donald Sull and Cate Reavis. In MIT Sloan Case Study 19-193, Cambridge, MA: January 2019.

"Netflix and the Streaming Video Wars."

Donald Sull, and Stefano Turconi. In MIT Sloan Case Study, Cambridge, MA: January 2019.

The Strategic Agility Project.

Sull, Donald, Stefano Turconi, Charles Sull, and James Yoder. Cambridge, MA: MIT Sloan Management Review, 2019.

Load More

Recent Insights🔗

Ideas Made to Matter

6 insights on managing through crisis

Work with remote work, facilitate peer-to-peer communication, confront supply chain shortfalls, and more.

Read Article
Ideas Made to Matter

Case study takes up Tesla entry into the auto industry

Exploring the forces reshaping the market and how Elon Musk’s company could upend automakers.

Read Article
Load More

Media Highlights🔗