Jimin Nam

Jimin Nam is an Assistant Professor in Marketing at the MIT Sloan School of Management. 

Jimin’s research investigates what captures, directs, and exploits consumer attention. Consumers regularly navigate environments rich with information and often attend to subtle cues like new product features, shifts in context, or charged sociopolitical events. Leveraging a combination of experimental and computational methods, her work sheds light on how attention guides consumer decision-making in real-world settings. 

Prior to joining the faculty at MIT, Jimin was a faculty member at the Ohio State University in the Marketing and Logistics department. She also previously worked at the Federal Reserve Bank of Boston. 

She received her PhD from Harvard Business School and BS in economics and BA in mathematics from Arizona State University.