New research examines ways the generative AI marketplace might evolve
The race for dominance in the AI marketplace hinges on who controls its complementary assets, researchers assert.
Faculty
Pierre Azoulay is the International Programs Professor of Management at the MIT Sloan School of Management, and a Research Associate at the National Bureau of Economic Research.
His research focuses on the impact of different funding regimes on the rate and direction of scientific progress. He is also part of a large team surveying management practices and culture in scientific laboratories on a large scale. His latest projects examine the complex relationship between risk and return in scientific research.
At MIT Sloan, he teaches courses on competitive strategy, technology strategy, and platform strategy, as well as a PhD class on the economics of ideas, innovation, and entrepreneurship.
He holds a Diplôme d’Études Supérieures de Gestion from the Institut National des Télécommunications, an MA from Michigan State University, and a PhD in Management from MIT.
Featured Publication
"Age and High-Growth Entrepreneurship."Azoulay, Pierre, Benjamin Jones, Daniel Kim, and Javier Miranda. American Economic Review: Insights Vol. 2, No. 1 (2020): 65-82. Download Paper.
Azoulay, Pierre, Misty Heggeness, and Jennifer Kao. Research Policy Vol. 54, No. 2 (2025): 105163.
Pierre Azoulay and Wesley H. Greenblatt, Working Paper. February 2025. NBER Working Paper #33495.
Azoulay, Pierre, Joshua L. Krieger, and Abhishek Nagaraj. Entrepreneurship and Innovation Policy and the Economy Vol. 4, (2025): 7-46. Article online. NBER Working Paper #32474.
Qiu, Shumin, Claudia Steinwender, and Pierre Azoulay. Research Policy Vol. 54, No. 1 (2025): 105147. Also NBER Working Paper 30772.
The race for dominance in the AI marketplace hinges on who controls its complementary assets, researchers assert.
As artificial intelligence takes off, all companies should be thinking about value creation, value capture, and value delivery.
"Fundamental research is kind of the pacesetter of technical progress. We're putting one dollar in and we get many, many, many more dollars out."
"You can found a firm at any age, and great companies are being founded every day by middle-aged people."
Studies show startups with older founders are more likely to succeed.
“There are ideas that you can only have once you’ve been around and you’ve had a real job."
Over the past two decades, some of the most profitable and successful firms are those that have adopted a digital platform model—a platform strategy whereby the company allows two or more disparate groups to interact over a platform to co-create value; for example, website developers and users on Akamai, recruiters and employees on LinkedIn, and drivers and customers on Uber. In this program, participants eager to develop or launch a digital platform approach will learn why and how their business strategies may need to be revised to be successful.
This intensive program details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.