Faculty
Ruru Hoong joins the MIT Sloan School of Management as an Assistant Professor of Marketing in the summer of 2026.
Her research interests span AI, digital economics, privacy, and social media, primarily focusing on the (i) optimal design and integration of new digital technologies into real-world deployment, and (ii) rigorous evaluation of their heterogeneous impacts—specifically, how variations in user decision-making processes, tasks, and organizational structures shape both individual and firm-level outcomes.
She graduated from Stanford in 2019 and received her PhD from Harvard Business School in 2026. Prior to graduate school she has worked at BCG London, the World Bank, Singapore’s Ministry of Finance and Education, and GIC.
Loh, Hyunbin, Yejin Han, Chanyou Hwang, Younghoan Cho, and Ruru Hoong, MIT Sloan Working Paper 7406-26. Cambridge, MA: MIT Sloan School of Management, 2026.
Hoong, Ruru, and Bnaya Dreyfuss, MIT Sloan Working Paper 7407-25. Cambridge, MA: MIT Sloan School of Management, September 2025.
Hickman, Peter, Ruru Hoong, and Yulu Tang, MIT Sloan Working Paper 7408-25. Cambridge, MA: MIT Sloan School of Management, January 2025.
John Jong-Hyun Kim, Nancy Dai, and Ruru Hoong. In Harvard Business School Case 324-030, Cambridge, MA: November 2023.
Hoong, Ruru. European Economic Review Vol. 140, (2021): 103924.
Debiased machine learning, the currency of invoicing, and training good models with bad data: Meet the new experts bringing their knowledge and skill sets to the MIT Sloan School of Management.
