The case for taxing digital advertising
Social media platforms make money off sensational content. Taxing digital ads is one way to encourage different business models, according to two MIT economists.
Faculty
SIMON JOHNSON is the Ronald A. Kurtz (1954) Professor of Entrepreneurship at the MIT Sloan School of Management, where he is head of the Global Economics and Management group. In 2007-08 he was chief economist at the International Monetary Fund, and he currently co-chairs the CFA Institute Systemic Risk Council. In February 2021, Johnson joined the board of directors of Fannie Mae.
Johnson’s most recent book, with Daron Acemoglu, Power and Progress: Our 1000-Year Struggle Over Technology and Prosperity, explores the history and economics of major technological transformations up to and including the latest developments in Artificial Intelligence.
His previous book, with Jonathan Gruber, Jump-Starting America: How Breakthrough Science Can Revive Economic Growth and the American Dream, explained how to create millions of good new jobs around the U.S., through renewed public investment in research and development. This proposal attracted bipartisan support.
Johnson was previously a senior fellow at the Peterson Institute for International Economics in Washington, D.C., a cofounder of BaselineScenario.com, a member of the Congressional Budget Office’s Panel of Economic Advisors, and a member of the Federal Deposit Insurance Corporation’s Systemic Resolution Advisory Committee. From July 2014 to early 2017, Johnson was a member of the Financial Research Advisory Committee of the U.S. Treasury’s Office of Financial Research (OFR), within which he chaired the Global Vulnerabilities Working Group.
“The Quiet Coup” received over a million views when it appeared in The Atlantic in early 2009. His book 13 Bankers: the Wall Street Takeover and the Next Financial Meltdown (with James Kwak), was an immediate bestseller and has become one of the mostly highly regarded books on the financial crisis. Their follow-up book on U.S. fiscal policy, White House Burning: The Founding Fathers, Our National Debt, and Why It Matters for You, won praise across the political spectrum. Johnson’s academic research papers on long-term economic development, corporate finance, political economy, and public health are widely cited.
“For his articulate and outspoken support for public policies to end too-big-to-fail”, Johnson was named a Main Street Hero by the Independent Community Bankers of America (ICBA) in 2013.
IMPORTANT: For any media or appointment requests to Professor Johnson please be sure to copy Michelle Fiorenza: fiorenza@mit.edu
Acemoglu, Daron and Simon Johnson, Working Paper. May 2024. NBER Working Paper No. 32416.
Johnson, Simon and Catherine Wolfram. Brookings Institution Working Paper (2024). Appendix.
Johnson, Simon, and Daron Acemoglu. Project Syndicate, January 2, 2024.
Acemoglu, Daron, and Simon Johnson. Project Syndicate, December 15, 2023.
Capraro, Valerio, Austin Lentsch, and Daron Acemoglu et al., Working Paper. December 2023.
Johnson, Simon, Yuriy Gorodnichenko, and Ilona Sologoub. Project Syndicate, December 4, 2023.
Social media platforms make money off sensational content. Taxing digital ads is one way to encourage different business models, according to two MIT economists.
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