Strategy

From MIT Sloan experts, practical guidance for launching ventures, shaping strategy, and making innovation work.

Without a clear strategy, corporate sustainability efforts often represent sunk costs. New research explains how to align digital sustainability with corporate goals.

This Entrepreneurial Strategy Compass from MIT Sloan helps startups avoid conflicting advice and choose the right path to commercialization.

Having access to a wider variety of institutional investors allows companies to better maintain access to capital, research shows.

Physical retailers should combine data-driven insights with human touch to create a seamless hybrid shopping experience, these B2B experts say.

Consumers approve of firms that do the work to make an industry seem legitimate. Those that free-ride on that “legitimation work” are seen as less authentic.

The race for dominance in the AI marketplace hinges on who controls its complementary assets, researchers assert.

Leaders must rethink the way they manage people and projects to ensure that everyone reaps the efficiency and innovation benefits of generative AI.

To tap the power of artificial intelligence to grow a small company, make conservative tech bets and consider what work is ripe for augmentation.

MIT experts explain how generative AI — and AI generally — could transform enterprises this year, as well as how to set realistic environmental goals.