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Action Learning

Driving adoption of a newly-launched product at Toast

Based in Boston, Toast is an all-in-one restaurant point of sale and management platform, offering a suite of hardware and software products that handle everything from payment processing and payroll to reservations and online ordering. To stay competitive, the technology company is constantly innovating and offering new products. When it launched Toast Tables Experiences—which allows restaurants to create specialized, bookable events (like brunch specials, tasting menus, or holiday parties) on its platform—the adoption rate was lower than expected. To find out why and what to do to increase it, Toast turned to a team of MIT Sloan Product Management Lab (PM-Lab) students.

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Bringing theory to life

Simply put, Action Learning is learning by doing. Following MIT’s “mens et manus,” or mind and hand philosophy, student teams apply classroom learning to real management opportunities and challenges to become principled, innovative leaders. Through this project work with host organizations, students learn how to work in teams, define and address problems, and reflect on their learning experiences. Though the content of each Action Learning lab or course is unique, these central themes remain the same.