Action Learning

Action Learning

Creating a Live Bird Price Engine for Chickin Indonesia

Chicken is one of the most popular options in Indonesia’s meat industry, valued at $17.5 billion and growing. It’s an affordable, widely available source of protein, as well as a promising market with plenty of room for growth. However, pricing is extremely volatile, as there is no agreed-upon benchmark pricing. Sellers negotiate daily, and prices fluctuate widely based on the city, feed prices, chicken weight class, and other factors. To better predict pricing fluctuations, Chickin Indonesia tasked a team of MIT Sloan Global Entrepreneurship Lab (G-Lab) students with creating a Live Bird Price Engine. The students were eager to take on the challenge.

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Bringing theory to life

Simply put, Action Learning is learning by doing. Following MIT’s “mens et manus,” or mind and hand philosophy, student teams apply classroom learning to real management opportunities and challenges to become principled, innovative leaders. Through this project work with host organizations, students learn how to work in teams, define and address problems, and reflect on their learning experiences. Though the content of each Action Learning lab or course is unique, these central themes remain the same. 

Our impact