Ruru Hoong

Ruru Hoong joins the MIT Sloan School of Management as an Assistant Professor of Marketing in the summer of 2026. 

Her research interests span AI, digital economics, privacy, and social media, primarily focusing on the (i) optimal design and integration of new digital technologies into real-world deployment, and (ii) rigorous evaluation of their heterogeneous impacts—specifically, how variations in user decision-making processes, tasks, and organizational structures shape both individual and firm-level outcomes.

She graduated from Stanford in 2019 and received her PhD from Harvard Business School in 2026. Prior to graduate school she has worked at BCG London, the World Bank, Singapore’s Ministry of Finance and Education, and GIC.