Anya Shchetkina

Anya Shchetkina is an incoming Assistant Professor of Marketing at the MIT Sloan School of Management.

She received her PhD in Marketing from the Wharton School, University of Pennsylvania.

Her research develops applied methodology for modern marketing decisions, focusing on personalization, targeting, privacy constraints, and marketing mix modeling. Her work combines causal inference, machine learning, Bayesian optimization, and field-experiment data to study when advertising and personalization create value and how marketers can measure that value reliably.