Learning Objectives
- Explain why a large-scale global bottling and distribution company would need to be more “information-savvy” in 2010.
- Map the connections between technology changes and changes to strategy, structure, and process at PepsiAmericas from 2001–2009.
- Critique the changes in PepsiAmericas’s Information Architecture between 2006 and 2008.
- Identify best practices for building IT-business partnerships so as to become more “information-savvy.”
- Predict which parts of PepsiAmericas’s technology and process innovations will be transferrable to Europe or other parts of PepsiCo.
Abstract
In 2009 PepsiAmericas was learning how to leverage an information backbone designed to provide information to the firm’s decision makers at all levels of the organization. The firm had built this information backbone—and the business capability to use it effectively—over an 8-year period beginning in 2001. This case describes how business and IT leaders worked together to create an information savvy organization. It describes the stream of IT investments, organizational changes, and metrics that helped PepsiAmericas evolve from a regional business that shipped truckloads of Pepsi and Mountain Dew to an enterprise that delivered hundreds of SKUs as needed to powerful national retailers. PepsiAmericas’ IT-enabled capabilities helped the firm respond to drastic market changes and enhance business competitiveness. The question PepsiAmericas management faced going forward was how to leverage its information-based business capabilities in a global market.
Appropriate for the Following Course(s)
information systems management, IT governance, data management and analytics, change management, and supply chain management
THERE IS NO TEACHING NOTE FOR THIS CASE STUDY.