Bengt Holmstrom
Paul A. Samuelson Professor of Economics, Emeritus, Professor, Applied Economics
Paul A. Samuelson Professor of Economics, Emeritus, Professor, Applied Economics
Erwin H. Schell Professor of Management, Professor, Applied Economics
By
A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.