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How to change a company from the inside
“It is very hard for an employee or team to go it alone as conceptualizing a new idea is very resource intensive."
Reborn, Dell aims message at businesses
"America is the land of second chances; we have a culture of taking pride in falling down, and then getting up and learning from our mistakes.”
GE Capital and Slate win Midas Award for content marketing effort Read more: http://www.digitaljournal.com/biz/business/ge-capital-and-slate-win-midas-award-for-content-marketing-effort/article/366565#ixzz6L7d66gZK
“[A] very nice way for GE Capital to connect with customers, establish credibility and gain their trust."
5 insightful B2B content marketing strategy videos
Chatterjee offers viewers insight to what she calls the “3 Rs of content marketing.”
When does a restaurant become a chain?
“It’s about expectation, knowing what an outlet is and what the experience is going to be like.’’
Marketing Education: How Academic and Business Partnerships Elevate Student Learning
"The critical role of 'Action Learning' at MIT Sloan...classroom-taught concepts and theories are applied in practice with companies worldwide."
Amazon boosting Indian fashion business
“By placing their products on Amazon’s site, they are helping to legitimize Amazon as a shopping channel in this upscale market."
MIT Professor Speaks at American Chamber of Commerce Chile Workshop
Daena Giardella, taught the workshop MIT:Improvisational Leadership, The Art of the Moment at AmCham Chile