Joseph P. Weber
George Maverick Bunker Professor of Management, Professor, Accounting
George Maverick Bunker Professor of Management, Professor, Accounting
Gordon Y Billard Professor of Accounting and Finance, Professor, Accounting
Nanyang Technological University Professor of Accounting, Professor, Accounting
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.