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Action Learning Entrepreneurship

Where and how to launch 'Bobocabins' in the United States

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Bobobox, Indonesia’s largest outdoor accommodations operator, is looking to expand into the United States, one of the world’s most developed lodging markets. To help them decide where and how to launch its high-tech, glamping Bobocabins, the company collaborated with a team of four MIT Sloan Global ...

Jun 24, 2024
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