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Amazon
Teaching Resources Library Accounting

Amazon.com, Inc.

By Christopher F. Noe Joseph P. Weber

On May 15, 2017, Amazon.com celebrated the 20th anniversary of its initial public offering (IPO). The company’s first twenty years was a period of remarkable growth but with very little to show in terms of accounting earnings. This reflected Amazon’s strategy of investing in expansion and research a...

Feb 19, 2019
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Market Basket Store with cars in parking lot
Teaching Resources Library Operations Management

"We Are Market Basket"

By Zeynep Ton Cate Reavis

On July 18, 2014, the majority of Market Basket’s 200 non-unionized front office workers, another 300 warehouse associates and 65 truck drivers walked out on their jobs and spent the next six weeks protesting in front of the family-owned New England supermarket chain’s headquarters. Customers joined...

Mar 23, 2015
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Deep Water
Teaching Resources Library Ethics

BP and the Deepwater Horizon Disaster of 2010

By Christina Ingersoll Richard M. Locke Cate Reavis

The explosion and sinking of the Deepwater Horizon oil rig on April 20, 2010, resulted from a series of events and decisions involving employees of BP and its contractors. While there does not appear to be one clear culprit or reason that led to the disaster, the case explores issues of organization...

Apr 3, 2012
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Tesla Sign
Teaching Resources Library Strategy

Tesla's Entry into the U.S. Auto Industry

By Donald Sull Cate Reavis

In mid-2018, the U.S. auto industry was in the early stages of what many believed would be a significant evolution in how people thought about and used cars. The future would be dominated by electric and autonomous vehicles. Car ownership in which people paid for a hard asset with all its bells and ...

May 1, 2019
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Brand Guidelines

Downloads

Brand assets available for download

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Brand Guidelines

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Visuals

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airplane flying into sunset
Teaching Resources Library Entrepreneurship

E-commerce at Yunnan Lucky Air

By Inaki Berenguer Liu Jing Li Liang Cai Shijun Ningya Wang

In 2008, China-based Yunnan Lucky Air, a low-cost, domestic airline modeled after Southwest Airlines in the United States, was searching for new competitive advantages in China’s increasingly competitive yet heavily regulated airline industry. Ecommerce was being looked to as one growth strategy.

Aug 11, 2008
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Person climbing over wall
Teaching Resources Library Accounting

Spartan Race Inc.

By Christopher F. Noe Joseph P. Weber

Over the seven years since its founding in 2010, Spartan Race grew to be the world’s most popular obstacle course race provider. Spartan’s CEO and founder was contemplating an initial public offering but was unsure how the new global revenue recognition standard that the company was in the process o...

Aug 9, 2018
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Hertz Car Rental customer kiosk with people
Teaching Resources Library Accounting

Hertz Global Holdings, Inc.

By Christopher F. Noe Cate Reavis

In the June 7-8, 2014 weekend edition of The Wall Street Journal, an article entitled “Accounting Errors Hit Hertz Hard” caught auto industry analyst Abby Devins’s attention. Devins recalled that Hertz had hinted in March about the possibility of having to restate its 2011 financial statements, but ...

Mar 27, 2018
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Laboratory Test Tubes
Teaching Resources Library Entrepreneurship

Biocon India Group

By Archana Kalegaonkar Jonathan Lehrich Richard M. Locke

Biocon India Group has just formed a new subsidiary, Clinigene, to provide services in clinical trials. Concerns abound, however, as to whether this new subsidiary could prove to be a distraction or worse to this enzyme and pharmaceutical manufacturer.

Nov 4, 2008
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