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What to do when the devil wears (your brand)
"Protecting a brand's equity and value should be one of an executive's key responsibilities."
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The advertising trap
"I have been investigating what makes advertising work online ... all too often it's just not working as well as we were were led to believe."
The Hill | May 5, 2022
‘Cash for Clunkers’ can cut gas prices, climate change
Research from professors shows that a program in which new car buyers are paid to scrap their combustion vehicles would speed vehicle retirement, reduce oil consumption, and tackle climate change.
Press
Business schools dig deeper on diversity
Roberto Fernandez co-created the Leading a Diverse Workforce program ... to nurture diverse, inclusive and effective teams and organizations.
Press
Former Bank of England officials warn of increasing risk of UK recession
Forbes [is] in favour of the BoE considering "50 basis point" increases to its benchmark rate if the labour market remains tight.
Press
Success stories: Application insights from elite MBAs
"It's OK if your path is not linear; it's about the development and evolvement of your passions that really speaks volumes."
Press
Almost 1 in 4 physicians have been mistreated at work
"I am unaware of ... research ... that so clearly establishes a connection between perceptions of bystander action and occupational wellbeing."
Press
Immigrants are 80% more likely to start businesses in the U.S. than native-born citizens, study finds
"Immigrants create more firms pretty much in every size bucket."
MIT News
Students Learn About Civil Rights History With Tour of Deep South
Independent study provides an opportunity to enhance understanding and share learnings with the MIT community.
MIT News
Solar-Powered Desalination Device Wins MIT $100K Competition
Nona Desalination is developing a compact water-desalination device that requires less electricity than a cell phone charger.