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Juanjuan Zhang
John D. C. Little Professor of Marketing, Professor, Marketing, Professor, Marketing
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Glen Urban
MIT Sloan School Dean, Emeritus, David Austin Professor in Marketing, Emeritus, Professor of Marketing, Emeritus
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Sharmila C. Chatterjee
Academic Head, Enterprise Management Certificate; Senior Lecturer, Marketing
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Renee Richardson Gosline
Senior Lecturer, Senior Lecturer and Research Scientist, Marketing
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David G. Rand
Erwin H. Schell Professor, Professor, Marketing, Professor, Marketing
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Mud Bay's Good Jobs Journey
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This 2019 MIT Sloan case by Zeynep Ton and Katie Bach describes how the executive team at Mud Bay, a privately held pet store chain based in Olympia, Washington, implemented a good jobs strategy by offering better wages and benefits and seeking to recoup the costs by increasing sales growth and lowe...
Feb 19, 2019