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Tesla Sign
Teaching Resources Library Strategy

Tesla's Entry into the U.S. Auto Industry

By Donald Sull Cate Reavis

In mid-2018, the U.S. auto industry was in the early stages of what many believed would be a significant evolution in how people thought about and used cars. The future would be dominated by electric and autonomous vehicles. Car ownership in which people paid for a hard asset with all its bells and ...

May 1, 2019
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Brand Guidelines

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Brand Guidelines

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Visuals

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airplane flying into sunset
Teaching Resources Library Entrepreneurship

E-commerce at Yunnan Lucky Air

By Inaki Berenguer Liu Jing Li Liang Cai Shijun Ningya Wang

In 2008, China-based Yunnan Lucky Air, a low-cost, domestic airline modeled after Southwest Airlines in the United States, was searching for new competitive advantages in China’s increasingly competitive yet heavily regulated airline industry. Ecommerce was being looked to as one growth strategy.

Aug 11, 2008
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Person climbing over wall
Teaching Resources Library Accounting

Spartan Race Inc.

By Christopher F. Noe Joseph P. Weber

Over the seven years since its founding in 2010, Spartan Race grew to be the world’s most popular obstacle course race provider. Spartan’s CEO and founder was contemplating an initial public offering but was unsure how the new global revenue recognition standard that the company was in the process o...

Aug 9, 2018
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Hertz Car Rental customer kiosk with people
Teaching Resources Library Accounting

Hertz Global Holdings, Inc.

By Christopher F. Noe Cate Reavis

In the June 7-8, 2014 weekend edition of The Wall Street Journal, an article entitled “Accounting Errors Hit Hertz Hard” caught auto industry analyst Abby Devins’s attention. Devins recalled that Hertz had hinted in March about the possibility of having to restate its 2011 financial statements, but ...

Mar 27, 2018
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Laboratory Test Tubes
Teaching Resources Library Entrepreneurship

Biocon India Group

By Archana Kalegaonkar Jonathan Lehrich Richard M. Locke

Biocon India Group has just formed a new subsidiary, Clinigene, to provide services in clinical trials. Concerns abound, however, as to whether this new subsidiary could prove to be a distraction or worse to this enzyme and pharmaceutical manufacturer.

Nov 4, 2008
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Man holding Lobster
Teaching Resources Library Labor

"Lobster 207"

By Megan Larcom Jenny Weissbourd Jeremy Avins

Lobstermen are self-employed, and significantly contribute to the economy and identity of Maine communities. In 2012, lobster prices crashed amidst high supply, regulatory demands, and market conglomeration. Lobstermen had to take action to protect and advance their livelihoods. They decided to work...

Sep 28, 2018
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World Map
Teaching Resources Library Strategy

Akamai's Localization Challenge

By Donald Roy Lessard Cate Reavis

Founded in 1998, Cambridge, Massachusetts-based Akamai provided its customers including Apple, Netflix, and Amazon services to accelerate and improve the delivery of content and applications over the Internet. By 2011, the company's globalization strategy and structure was harming its ability to com...

Sep 22, 2017
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S. Donald Sussman_Simons
Finance

S. Donald Sussman Fellowship Award

S. Donald Sussman Fellowship Award information

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