Customer experience, not discounts, is the answer to the brick-and-mortar problem: A conversation with Sharmila Chatterjee
Instead of investing where they need to most, many retailers have fallen into the price discount trap...
Instead of investing where they need to most, many retailers have fallen into the price discount trap...
“If they keep attacking the prices and attracting consumers, do they have enough supply of the really high quality that people expect?”
“In logistics, fixing problems is much more expensive than when things were done right the first time.”
“They lived through this with lower income. They had to be more value-oriented. It’s played a role in their temperament and attitude.”
“By placing their products on Amazon’s site, they are helping to legitimize Amazon as a shopping channel in this upscale market."
"The critical role of 'Action Learning' at MIT Sloan...classroom-taught concepts and theories are applied in practice with companies worldwide."
“It’s about expectation, knowing what an outlet is and what the experience is going to be like.’’
Chatterjee offers viewers insight to what she calls the “3 Rs of content marketing.”
“[A] very nice way for GE Capital to connect with customers, establish credibility and gain their trust."
"America is the land of second chances; we have a culture of taking pride in falling down, and then getting up and learning from our mistakes.”