According to recent industry surveys, over 60% of marketers already use AI tools for content creation, and nearly 80% plan to expand adoption in 2025. "AI should augment marketers, not replace them. Its strengths lie in speed and scale, not judgment," professor Sinan Aral said.
The harm to the solar industry is already being done, said assistant professor Jacquelyn Pless. The constant back and forth over policy, she said, makes it extremely difficult for companies to plan ahead. "Policy volatility is really my bigger concern," Pless said. "Policy uncertainty alone can start to freeze investment, raise costs, and damage market confidence."
"This opens the floodgates," research scientist Christian Catalini said. "You'll see entry by many issuers. Consumers will all have more choices. This will bring more competition and innovation in payments."
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