Teaching Resources Library

Strategy

Organizational culture

Corning Incorporated: The Growth and Strategy Council

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ABSTRACT

Corning’s Growth and Strategy Council—a centralized team that included the CEO, COO, and CTO who were heavily involved in managing the company’s innovation strategy—had enabled the company to continually re-create itself with new technologies and products. Set in 2008, the case highlights the inner workings of the centralized council and its decision-making process.

 

LEARNING OBJECTIVE

To illustrate a best practice in the way well-functioning senior teams with appropriate governance mechanisms can make informed tradeoffs about the balance between long-range and short-term investments.

COULD BE TAUGHT IN THE FOLLOWING COURSE(S)

strategy

CORNING INCORPORATED: THE GROWTH AND STRATEGY COUNCIL 

Educator Copy*

*An educator (non-watermarked) copy of this case is available only to individuals who hold teaching positions at academic institutions and want to use the case in a course.