Learning Objectives
- Identify and justify the technical and organizational differences between a digital company and a company with an enterprise platform.
- Using LEGO as an example, distinguish among these three concepts: ERPs, standardized processes, and standardized data.
- Analyze the advantages and disadvantages of digital product proliferation.
- Predict which elements of LEGO’s “IT Strategic Principles” will work for their new customer engagement platform and which will need to be changed.
Abstract
To avert bankruptcy, the LEGO Group had transformed itself starting in 2004. As it entered 2016, the company was poised for a new transformation. This time the transformation builds on the strength of an enterprise platform the company developed to provide needed discipline around core business processes. The goal of the new transformation is “to become a digital company.” Although the company already looked digital in 2016, management felt it had not become digital—in its products and processes. This case describes the LEGO Group’s journey to become a successful digital company.
Appropriate for the Following Course(s)
digital transformation, information systems management, enterprise architecture, IT governance, and organizational culture
THERE IS NO TEACHING NOTE FOR THIS CASE STUDY.