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MIT Sloan > LearningEdge > Strategy > CEMEX: Globalization "The CEMEX Way"
CEMEX Globalization
Abstract
“When one wants to globalize a company, especially when it is from a developing country like Mexico, you really need to apply more advanced management techniques to do things better.” – Lorenzo Zambrano, Chairman and CEO, CEMEX (Latin Finance, April 1, 2002)
In June 2007, Mexico-based CEMEX became one of the world’s largest suppliers of building materials after attaining a majority stake in Australia’s Rinker Group. Just 24 months earlier, the company had acquired U.K.-based RMC. While CEMEX’s successful growth strategy could be attributed to its unique post-merger integration process, it was unclear whether using the same processes with the RMC and Rinker acquisitions would suffice.
Learning Objective
To highlight CEMEX’s globalization strategy; and illustrate how the company has managed to attain a high level of operational efficiency throughout its distributed operations without a complex organizational structure.
Could be taught in the following course(s)
strategy