15.786 Product Management Lab
Product Management Lab (PM-Lab) is an Action Learning lab that provides students with a hands-on introduction to product management with an emphasis on its role within technology-driven enterprises. Using common digital tools, such as storyboarding, wireframe mock-ups, and A/B testing, students will help real companies with their business challenges. This course is intended for students seeking a role in a product management team, or to contribute to product management in a new enterprise.
Topics include:
- Opportunity discovery
- Product-technology roadmapping
- Product development processes
- Go-to-market strategies
- Product launch
- Lifecycle management
- Central role of product manager in each activity