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MIT Applied Cooperation Initiative

Publication

Isolating the effect of injunctive norms on conservation behavior: New evidence from a field experiment in California

Syon P. Bhanot

Injunctive norms messaging, designed to convey a social judgment about one’s behavior (often in the form of encouraging or discouraging language, or a visual smiley or frowny face)may be a useful tool in “nudge”-style campaigns tackling behavior change.