Marketing

December 9, 2025

• Hongshen Sun (MIT Sloan)
  "From Model Choice to Model Belief: Establishing a New Measure for LLM-Based Research"
• Josh White (MIT Sloan)
  "Increasing the effectiveness of charitable giving using human-AI dialogues"

December 2, 2025

• Nikki Sullivan (LSE)
  "Mechanisms Underlying Contextual Sensitivity of Pro-social Behavior"

November 18, 2025

• Jared Watson (NYU)
  "Red Flag! Platform Implications for Displaying Fake Review Alerts"

November 4, 2025

• Berkeley J. Dietvorst (Chicago Booth)
  "Understanding People’s Preferences for Predictions: People Prioritize Being Right over Minimizing How Wrong They Are in Expectation"

October 28, 2025

• Yu Ding (Stanford)
  "Consumer Misperceptions about the Sources of Societal Problems"

September 30, 2025

• Rebecca Hamilton (Georgetown)
  "Customization and the Customer Journey"

September 23, 2025

• Fred Feinberg (Michigan)
  “From Transcripts to Trajectories: A Framework for Quantifying Academic Pathways and Their Effects”

September 16, 2025

• Reed Orchinik (MIT Sloan)
  “Cognition in Context”

September 9, 2025

• Ryan Dew (Wharton)
  “Your MMM Is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models”

May 13, 2025

• Celia Gaertig (Haas UC Berkeley)
  "(When) Do Consumers Prefer Uncertainty? Reactions to Uncertain Price Promotions and Time Estimates"

May 6, 2025

• Reed Orchinik (MIT Sloan)
  "Beliefs and Adaptive Rationality: How Information Environments Shape Cognition"

April 29, 2025

• Dennis Zhang (Olin Washington)
  "A New Estimator for Encouragement Design in Randomized Controlled Trials When the Exclusion Restriction Is Violated"

April 22, 2025

• Geoffrey Fisher (Cornell)
  "Combining Process Tracing Methods"

April 1, 2025

• Ayelet Israeli (Harvard)
  "Using LLMs for Market Research"

March 11, 2025

• Tesary Lin (BU)
  "Data Sharing and Website Competition: The Role of 'Dark Patterns'"

March 4, 2025

• Anita Rao (Georgetown)
  "How do Tax Policies Impact Health-Relevant Purchasing? Evidence from a Temporary Soda Tax"

February 25, 2025

• Benjamin Vatter (MIT Sloan)
  "Vertical Integration and Plan Design in Healthcare Markets"

February 11, 2025

• Stephen Spiller (UCLA)
  "Widely-Used Measures of Overconfidence Are Confounded With Ability"

February 4, 2025

• Aaron Kaye (MIT Sloan Postdoctoral Associate)
  "The Personalization Paradox: Welfare Effects of Personalized Recommendations in Two-Sided Digital Markets"

December 10, 2024

• Sophie Caldor Wang (Wharton)
  "Algorithmic Pricing in Multifamily Rentals: Efficiency Gains or Price Coordination?"

November 19, 2024

• Reed Isaac Orchinik (MIT Sloan)
  "The Not So Illusory Truth Effect: Source Credibility Provides an Adaptively Rational Foundation for Repetition Effects"
• Chengfeng Mao (MIT Sloan)
  "Understanding Context-Dependent Customer Needs at Scale: An LLM-Driven Analytical Framework"

November 12, 2024

• Malika Korganbekova (Chicago Booth)
  "Balancing User Privacy and Personalization"

October 8, 2024

• Jason Du (MIT Sloan)
  "The Learning Behavior of Content Creators"

October 1, 2024

• Jillian Jordan (HBS)
  "How reputation does (and does not) drive people to punish without looking"

September 17, 2024

• Cameron Charles Martel (MIT Sloan)
  “Harnessing Partisan Motives to Combat Misinformation”

May 14, 2024

• Keyan Li (MIT Sloan)
  "When Customer Search Stifles Product Innovations"
• Cameron Martel (MIT Sloan)
  "Harnessing partisan motives to solve the misinformation problem"

May 7, 2024

• Anna Tuchman (Kellogg)
  "Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?” AND “The Impact of New York’s Pink Tax Regulation on Prices and Assortments" w/ Sarah Moshary

April 30, 2024

• Chiara Farronato (HBS)
  "Vertical Integration and Consumer Choice: Evidence from a Field Experiment"

April 23, 2024

• Yifei Wang (MIT Sloan)
  "Does Mobile Technology Enhance Civic Participation? An Empirical Study of the Effect of Smartphone Use on Government Service Requests"

April 16, 2024

• Hannah Li (Columbia)
  "The Interplay of User Behavior and Algorithm Design in Digital Ecosystems"

April 9, 2024

• Negin Golrezaei (MIT Sloan)
  "Online Learning via Offline Greedy Algorithms: Applications in Market Design and Optimization"

April 2, 2024

• Catherine Tucker (MIT Sloan)
  "Data Deserts and Algorithmic Exclusion"

March 12, 2024

• Amit Goldenberg (HBS)
  "Emotion Regulation Contagion"

March 5, 2024

• Sahil Loomba (MIT Sloan Postdoctoral Fellow)
  "Social covariation and spillovers using geo-aggregated network data"

February 27, 2024

• Eric Johnson (Columbia)
  "Exposing Omitted Moderators: Explaining Differences in Effect Sizes in the Social Sciences"

December 12, 2023

• Koen Pauwels (Northeastern)
  "From Representation to Reception: Evaluating the Impact of Diversity in TV Advertising on Consumer Purchase Intention"

December 5, 2023

• Gordon Pennycook (Cornell)
  "Overconfidently conspiratorial: Conspiracy believers are dispositionally overconfident and massively overestimate how much others agree with them"

November 28, 2023

• Zelin (James) Li (MIT Sloan)
  "In-or-Out: Creators' Odyssey for Success"

November 14, 2023

• Reed Orchinik (MIT Sloan)
  "Habits of Truth"

October 31, 2023

• Kwabena Donkor (Stanford)
  "Identity and Economic Incentives"

October 17, 2023

• Caio Waisman (Northwestern)
  "A multi-cell experimental design to recover policy relevant treatment effects, with an application to online advertising"

October 3, 2023

• Jenny Allen (MIT Sloan)
  "Quantifying the Impact of Misinformation and Vaccine-Skeptical Content on Facebook"

September 26, 2023

• Madhav Kumar (Postdoctoral Associate at MIT Sloan)
  "Inclusive Recommendations"

September 19, 2023

• Alex Moehring (MIT Sloan)
  "Personalized Rankings and User Engagement: An Empirical Evaluation of the Reddit News Feed, 2023"

September 12, 2023

• Yifei Wang (MIT Sloan)
  "Competition and Privacy"

September 7, 2023

• Keyan Li (MIT Sloan)
  "Targeted Marketing with Large Batches"

May 16, 2023

• Eric Anderson - Northwestern
  "Search, Spending and Market Concentration"

May 9, 2023

• Florian Zettelmeyer - Northwestern
  "Predictive Incrementality by Experimentation (PIE) for Ad Measurement"

May 2, 2023

• Yifei Wang - MIT Sloan
  “Competition and Privacy”

April 28, 2023

• Dina Mayzlin - USC Marshall
  “Do Curation Algorithms Amplify the Effect of Trolls on Users?”

April 25, 2023

• Miguel Villas-Boas - Berkeley
  "Choice Deferral and Search Fatigue"

April 18, 2023

• Robert Zeithammer - UCLA
  "The Rise of the 15%: Emergence and Persistence of Commissions in Advertising"

April 11, 2023

• Jason Du - MIT Sloan
  “Yes “I” can: The Use of Singular First-person Pronouns in African America Music before and after Obama’s presidency.”
• Lei Huang - MIT Sloan
  “Recommender Ecosystem”
• James Li - MIT Sloan
  “Influencer Marketing Speed”

April 4, 2023

• Keyan Li - MIT Sloan
  "Seasonal Marketing Campaigns: Rethinking Exploitation and Exploration with Infrequent Large Batches"

March 14, 2023

• Reed Orchinik - MIT Sloan
  “Habits of truth: Base rates of veracity flexibly affect belief in true and false news.”
• Chengfeng Mao - MIT Sloan
  “Competitive Landscape Analysis And Innovation Ideation With Generative Language Model.”

March 7, 2023

• Hause Lin (Postdoctoral Fellow at MIT Sloan)
  “Searching for far-transfer effects”

February 28, 2023

• Jenny Allen - MIT Sloan
  “Quantifying the Impact of Anti-Vaccine Misinformation on Facebook”

February 14, 2023

• Cameron Martel - MIT Sloan
  “How Polarization Can Help Solve the Misinformation Problem”
• Cathy Chen - MIT Sloan
  “Prosocial Procrastination? -- Bridging Time Preferences with Social Preferences”

February 7, 2023

• Alex Moehring - MIT Sloan
  “Personalization and User Engagement: An Empirical Evaluation of the Reddit News Feed”

December 6, 2022

• Eva Ascarza - Harvard Business School
  “When Less is More: Using Short-term Signals to Overcome Systematic Bias in Long-run Targeting”

November 29, 2022

• Daniel Bartels - Chicago Booth
  "Anchors, Target Values, and Credit Card Payments"

November 15, 2022

• Pradeep Chintagunta - Chicago Booth
  “Is (Smart) Technology Really Making Us Dumber? Marketing Analytics Improves the Mental, Managerial and Financial Performance of Entrepreneurs”

November 8, 2022

• Lei Huang - MIT
  “Recommender Ecosystem”
• Chengfeng Mao - MIT
  “Mining Multifaceted Customer Opinions from Online Reviews”

November 1, 2022

• Cameron Charles Martel - MIT
  “Does distrust in fact-checkers actually undermine the effect of fact-checks?”

October 25, 2022


• Deborah Small - Yale
  “Talking about Charity”

October 18, 2022

• Jerry Zhang - MIT
  "The Revealed Expertise Algorithm: Leveraging Advice-taking to Identify Experts and Improve Wisdom of Crowds"

October 4, 2022

• Sultan Mehmood - New Economic School
  “Contract Enforcement in a Stateless Economy”

September 27, 2022


• Marat Ibragimov (MIT Sloan)
  “Customer Search and Product Return”

September 20, 2022

• Raluca Ursu - NYU Stern
  "Product Revisit and Consumer Consideration Sets"

September 13, 2022

• Nils Wernerfelt - Meta
  “Estimating the Value of Offsite Data to Advertisers on Meta” [with Anna Tuchman (Kellogg), Brad Shapiro (Booth), and Rob Moakler (Meta)]

May 10, 2022

• Andrey Fradkin (BU)
  "Competition Avoidance vs Herding in Job Search: Evidence from Large-scale Field Experiments on an Online Job Board"

May 3, 2022

• Pinar Yildrim (Wharton)
  "Privacy Regulations and Online Search Friction: Evidence from GDPR"

April 19, 2022

• Chris Hsee (Chicago)
  "Bounded Rationality in Resource Competition"

April 12, 2022


• Abby Sussman (Chicago)
  “When Shrouding the Total Price Signals Transparency: A Preference for Costly Disclosures”

April 5, 2022


• Oleg Urminsky (Chicago)
  “The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments”

March 29, 2022


• Jeff Galak (CMU)
  "Identifying the Temporal Profiles of Hedonic Decline"

March 8, 2022


• Josh Kalla (Yale)
  "The manifold effects of partisan media on viewers’ beliefs and attitudes: A field experiment"

March 1, 2022


• Hause Lin (MIT)
  "Scaling up interventions against misinformation on social media"

February 15, 2022


• Amir Tohidi (MIT)
  "Habits in consumer purchases: Evidence from store closures"

February 8, 2022


• Philip Fernbach (UC Boulder)
  "Knowledge overconfidence and anti-consensus views on controversial issues"

December 7, 2021

• Cathy Xi Chen (MIT)
  "Share Less when You See it More? The Effect of Repeated Exposure on News Sharing Decision"
• Jason Du (MIT)
  "Learning from Past Market Outcomes: Evidence from the Music Industry"

November 30, 2021

• Jennifer Allen (MIT)
  "Scaling Up Fact-checking Using the Wisdom of Crowds"
• Graelyn Humiston (MIT)
  "Persuasion and the Illusion of Explanatory Depth"

November 16, 2021

• Carey Morewedge (Boston University)
  "Reluctance to utilize medical artificial intelligence"

November 9, 2021

• Oriel Feldman Hall (Brown CLPS)
  "Navigating our uncertain social worlds"

November 2, 2021

• Yuting Zhu (MIT)
  "Zero to One: Sales Prospecting with Augmented Recommendation"

October 19, 2021

• Eaman Jahani (MIT)
  "The formation of long ties and their associated outcomes: the case of fundraisers and aggregate economic well-being in the US"

October 5, 2021

• Doug Chung (Harvard Business School)
  "The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training"

September 28, 2021

• Rahul Bhui (MIT)
  "A rational account of the repulsion effect"

September 21, 2021

• Thomas Graeber (Harvard Business School)
  "Cognitive Uncertainty in Intertemporal Choice"

September 14, 2021

• Madhav Kumar (MIT)
  “Algorithmic Pricing and Consumer Sensitivity to Price Volatility”

April 14th, 2020

• Brad Shapiro (Chicago Booth)

April 7th, 2020

• Eva Ascarza (Harvard)

March 31st, 2020

• Hema Yoganarasimham (University of Washington)

March 10th, 2020

• Piotr Sapiezynski (Northeastern)

March 3rd, 2020

• Bryan Bollinger (NYU)

February 25th, 2020

• Eesha Sharma (Dartmouth)

February 11th, 2020

• Francesco Decarolis (University of Bocconi)
  "From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising"

December 10th, 2019

• Daniella Kupor (BU)

December 5th, 2019

• Cathy Cao (MIT)

December 3rd, 2019

• Matt Cashman (MIT)

November 21st, 2019

• Rahul Bhui

November 19th, 2019

• Fiery Cushman (Harvard)

November 14th, 2019

• Jerry Zhang (MIT)

November 5th, 2019

• On Amir (UCSD)

October 29th, 2019

• Lauren Eskries-Winkler

October 22nd, 2019

• Yuting Zhu (MIT)
  "Dynamic Marketing Policies: Constructing Markov States for Reinforcement Learning"

October 1st, 2019

• Alix Barasch
  "Technology and Consumer Experience"

September 19th, 2019

• Jillian Jacob Jordan
  "Understanding Moralistic Punishment and Outrage Through the Lens of Reputation"

September 10th, 2019

• Alex Burnap (MIT)
  "Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach"

May 14th, 2019

• Pinar Yildirim (UPenn)

May 7th, 2019

• Katherine Milkman (UPenn)

April 30th, 2019

• Vineet Kumar (Yale)

April 25th, 2019

• Tony Ke (MIT)

April 23rd, 2019

• Kinshuk Jareth (Columbia)

April 9th, 2019

• Dina Mayzlin (USC Marshall)
  "Paid v Independent Product Recommendations By Influencers"

April 8th, 2019

• Joint with Operations Management - K.Sudhir (Yale)
  "A Structural Model of a Multi-Tasking Salesforce: Job Task Allocation and Incentive Plan Design"

April 2nd, 2019

• Alex Burnap (MIT)
  "Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach"

March 19th, 2019

• Kiran Garimella (MIT)
  "Evolution of Individual Impact on Social Media"

March 12th, 2019

• Greg Lewis (Microsoft Research)
  "You Can Lead a Horse to Water: Spatial Learning and Path Dependence in Consumer"

March 5th, 2019

• Teppei Yamamoto (MIT)
  "Item Response Theory for Conjoint Survey Experiments"

February 26, 2019

• Johannes Haushofer (Princeton)
  "Psychology and Behavioral Economics of Poverty"

February 12, 2019

• Garrett Johnson (BU)
  "The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments"

February 5, 2019

• Benjamin Olken (MIT)
  "When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia"

November 29, 2018

• Jeremy Yang (MIT)
  "Optimizing Experimental Offline Targeting Policy: An Application to Proactive Churn Management at the Boston Globe"

November 15, 2018

• Madhav Kumar (MIT)
  "Discount Bundling via Dense Product Embeddings"

October 30, 2018

• Gonzalo Cisternas (MIT)
  "Consumer Scores and Price Discrimination"

October 4, 2018

• Tali Sharot (UCL)
  "Using Affect to Predict Choice"

October 2, 2018

• Birger Wernerfelt (MIT)
  "On the Internalization of Advertising and Marketing Services; An Adaptation Cost Analysis"

September 25, 2018

• Amin Rahimian (MIT)
  "Long Ties Accelerate Realistic Complex Contagions"

September 18, 2018

• Dean Eckles (MIT)
  "Evaluating Stochastic Seeding Strategies in Networks"

September 11, 2018

• Artem Timoshenko (MIT) & Paramveer Dhillon (MIT)
  "A Novel Neural Network Model for Customer Base Analysis & Identifying Customer Needs from User-Generated Content"

April 26, 2018

• Iyad Rahwan (MIT Media Lab)

April 19, 2018

• Hema Yoganarasimhan (Washington University)

April 12, 2018

• Aurelien Baillon (Erasmus Rotterdam)

April 5, 2018

• David Parkes (Harvard University)

March 15, 2018

• Shane Frederick (Yale School of Management)

March 8, 2018

• David Ross Keith (MIT System Dynamics)
  "Within Category Peer Effects in the Diffusion of Hybrid Electric Vehicles"

March 1, 2018

• Mirta Galesic (Sante Fe Institute)
  "Asking About Social Circles Improves Election Predictions"

February 22, 2018

• Jerker Denrell (MIT/Warwick)
  "Initial Failure Makes Eventual Success More Impressive When Social Influence is Strong"

February 15, 2018

• Moshe Hoffman (Harvard Evolutionary Dynamics)
  "Understanding quirky aspects of our prosocial preferences. A ‘subconscious’ incentives based approach"

February 8, 2018

• Erez Yoeli (Yale University)
  "Self-Verification and Support via Mobile Phones To Promote Tuberculosis Treatment Success: A Randomized Control Trial"

November 2, 2017

• Aniko Oery (Yale University)
  "Managing Word of Mouth Content"

October 12, 2017

• Jinhong Xie (University of Florida)
  "The Dark Side of User-Generated Information: The Fateful First Review"

October 5, 2017

• Jagmohan Raju (Wharton)
  "The Effect of Content Providers' Ability to Charge End-users on the Network Neutrality Debate"

September 28, 2017

• Yuxin Chen (NYU Shanghai)
  "In-Consumption Social Listening with Unstructured Data: The Case of Live Comments and Movie Appreciation"

September 21, 2017

• Jidong Zhou (Yale University)
  "Multiproduct Intermediaries and Optimal Product Range"

September 14, 2017

• Liang Guo (Chinese University of Hong Kong)
  "Testing the Role of Contextual Deliberation in the Compromise Effect"

September 7, 2017

• John McCoy (MIT)
  "Extracting Wisdom from the Crowd"
• Xinyu Cao (MIT)
  "Prelaunch Demand Estimation"