Marketing

Seminars

The Marketing Group brings leading experts and practitioners from the field to campus to share their knowledge and experience.  Most seminars are held on Tuesdays in E62-550.  Below is a list of the current semester's planned speakers.

Marketing Seminar Spring 2023

  • April 4, 2023

    Keyan Li - MIT Sloan

    "Seasonal Marketing Campaigns: Rethinking Exploitation and Exploration with Infrequent Large Batches"

    E62-550 @ 11am

  • April 11, 2023

    Jason Du - MIT Sloan

    &

    Lei Huang - MIT Sloan

    &

    James Li - MIT Sloan

  • April 18, 2023

    Robert Zeithammer - UCLA

    "The Rise of the 15%: Emergence and Persistence of Commissions in Advertising"

  • April 25, 2023

    Miguel Villas-Boas - Berkeley

    "Choice Deferral and Search Fatigue"

  • April 28, 2023

    Dina Mayzlin - USC Marshall

  • May 2, 2023

    Yifei Wang - MIT Sloan

  • May 9, 2023

    Florian Zettelmeyer - Northwestern

  • May 16, 2023

    Eric Anderson - Northwestern

  • March 14, 2023

    Reed Orchinik - MIT Sloan

    “Habits of truth: Base rates of veracity flexibly affect belief in true and false news.”

    &

    Chengfeng Mao - MIT Sloan

    “Competitive Landscape Analysis And Innovation Ideation With Generative Language Model.”

  • March 7, 2023

    Hause Lin (Postdoctoral Fellow at MIT Sloan)

    “Searching for far-transfer effects”

  • February 28, 2023

    Jenny Allen - MIT Sloan

    Quantifying the Impact of Anti-Vaccine Misinformation on Facebook

  • February 14, 2023

    Cameron Martel - MIT Sloan

    “How Polarization Can Help Solve the Misinformation Problem”

    &

    Cathy Chen - MIT Sloan

    “Prosocial Procrastination? -- Bridging Time Preferences with Social Preferences”

  • February 7, 2023

    Alex Moehring - MIT Sloan

    “Personalization and User Engagement: An Empirical Evaluation of the Reddit News Feed”

Past Seminars