Seminars
The Marketing Group brings leading experts and practitioners from the field to campus to share their knowledge and experience. Most seminars are held on Tuesdays in E62-550. Below is a list of this semester's seminars.
Marketing Seminar Spring 2022
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February 8, 2022
Philip Fernbach (UC Boulder)
"Knowledge overconfidence and anti-consensus views on controversial issues"
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February 15, 2022
Amir Tohidi (MIT)
"Habits in consumer purchases: Evidence from store closures"
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March 1, 2022
Hause Lin (MIT)
"Scaling up interventions against misinformation on social media"
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March 8, 2022
Josh Kalla (Yale)
"The manifold effects of partisan media on viewers’ beliefs and attitudes: A field experiment"
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March 29, 2022
Jeff Galak (CMU)
"Identifying the Temporal Profiles of Hedonic Decline"
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April 5, 2022
Oleg Urminsky (Chicago)
“The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments”
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April 12, 2022
Abby Sussman (Chicago)
“When Shrouding the Total Price Signals Transparency: A Preference for Costly Disclosures”
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April 19, 2022
Chris Hsee (Chicago)
"Bounded Rationality in Resource Competition"
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May 3, 2022
Pinar Yildrim (Wharton)
"Privacy Regulations and Online Search Friction: Evidence from GDPR"
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May 10, 2022