Marketing

Seminars

The Marketing Group brings leading experts and practitioners from the field to campus to share their knowledge and experience.  Most seminars are held on Tuesdays in E62-550.  Below is a list of the current semester's planned speakers.

Marketing Seminar Spring 2025

  • May 13

    Celia Gaertig (Haas UC Berkeley)

    "(When) Do Consumers Prefer Uncertainty? Reactions to Uncertain Price Promotions and Time Estimates"

  • May 6

    Reed Orchinik (MIT Sloan)

    "Beliefs and Adaptive Rationality: How Information Environments Shape Cognition"

  • April 29

    Dennis Zhang (Olin Washington)

    "A New Estimator for Encouragement Design in Randomized Controlled Trials When the Exclusion Restriction Is Violated"

  • April 22

    Geoffrey Fisher (Cornell)

    "Combining Process Tracing Methods"

  • April 1

    Ayelet Israeli (Harvard)

    "Using LLMs for Market Research"

  • March 11

    Tesary Lin (BU)

    "Data Sharing and Website Competition: The Role of 'Dark Patterns'"

  • March 4

    Anita Rao (Georgetown)

    "How do Tax Policies Impact Health-Relevant Purchasing? Evidence from a Temporary Soda Tax"

  • February 25

    Benjamin Vatter (MIT Sloan)

    "Vertical Integration and Plan Design in Healthcare Markets"

     

  • February 11

    Stephen Spiller (UCLA)

    "Widely-Used Measures of Overconfidence Are Confounded With Ability"

  • February 4

    Aaron Kaye (MIT Sloan Postdoctoral Associate)

    "The Personalization Paradox: Welfare Effects of Personalized Recommendations in Two-Sided Digital Markets"

Past Seminars