Marketing

Seminars

The Marketing Group brings leading experts and practitioners from the field to campus to share their knowledge and experience. Most seminars are held on Tuesdays from 11:30 a.m. - 12:30 p.m. in E62-450. Below is a list of this semester's seminars.

Spring 2020 Seminar🔗

  • February 11th, 2020🔗

    Francesco Decarolis (University of Bocconi)

    "From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising"

    11:30am-12:30pm

     Location: E62-450

  • February 25th, 2020 🔗

    Eesha Sharma (Dartmouth)

    11:30am-12:30pm

     Location: E62-450

  • March 3rd, 2020🔗

    Bryan Bollinger (NYU)

    11:30am-12:30pm 

    Location: E62-450

  • March 10th, 2020🔗

    Piotr Sapiezynski (Northeastern)

    11:30am-12:30pm

     Location: E62-450

  • March 31st, 2020🔗

    Hema Yoganarasimham (University of Washington)

    11:30am-12:30pm

     Location: E62-450

  • April 7th, 2020🔗

    Eva Ascarza (Harvard)

    11:30am-12:30pm

     Location: E62-450

  • April 14th, 2020🔗

    Brad Shapiro (Chicago Booth)

    11:30am-12:30pm

     Location: E62-450

Past Seminars

Following is a list of recent seminars hosted by the Marketing group.

Past Seminars 🔗

  • September 10th, 2019🔗

    Alex Burnap (MIT)

    "Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach"

    11:30am-12:30pm

    Location: E62-450

  • September 19th, 2019🔗

    Jillian Jacob Jordan

    “Understanding Moralistic Punishment and Outrage Through the Lens of Reputation”

    11:30am-12:30pm

    Location: E62-550

  • October 1st, 2019🔗

    Alix Barasch

    "Technology and Consumer Experience"

    11:30am-12:30pm

    Location: E62-450

  • October 22nd, 2019🔗

    Yuting Zhu (MIT)  

    “Dynamic Marketing Policies: Constructing Markov States for Reinforcement Learning”

    11:30am-12:30pm

    Location: E62-450

  • October 29th, 2019🔗

    Lauren Eskries-Winkler

    TBD

    11:30am-12:30pm

    Location: E62-450

  • November 5th, 2019🔗

    On Amir (UCSD)

    TBD

    11:30am-12:30pm

    Location: E62-450

  • November 14th, 2019🔗

    Jerry Zhang  (MIT)

    TBD

    11:30am-12:30pm

    Location: E62-450

  • November 19th, 2019🔗

    Fiery Cushman (Harvard)

    TBD

    11:30am-12:30pm

    Location: E62-550

  • November 21st, 2019🔗

    Rahul Bhui

    TBD

    11:30am-12:30pm

    Location: E62-450

  • December 3rd, 2019🔗

    Matt Cashman (MIT)

    TBD

    11:30am-12:30pm

    Location: E62-450

  • December 5th, 2019🔗

    Cathy Cao (MIT)

    TBD

    11:30am-12:30pm

    Location: TBD

  • December 10th, 2019 🔗

    Daniella Kupor (BU)

    TBD

    11:30am-12:30pm

    Location: E62-450

Past Seminars Cont'd🔗

  • April 8th, 2019🔗

    Joint with Operations Management - K.Sudhir (Yale)

    A Structural Model of a Multi-Tasking Salesforce: Job Task Allocation and Incentive Plan Design

    11:45am-1:00pm

    Location: E62-550

  • April 9th, 2019🔗

    Dina Mayzlin (USC Marshall)

    Paid v Independent Product Recommendations By Influencers

    Location: E62-550

  • April 23rd, 2019🔗

    Kinshuk Jareth (Columbia)

    Location: E62-550

  • April 25th, 2019🔗

    Tony Ke (MIT)

    *10:ooam-12:00pm

    Location: E62-650  

  • April 30th, 2019🔗

    Vineet Kumar (Yale)

    Location: E62-550

  • May 7th, 2019🔗

    Katherine Milkman (UPenn)

    Location: E62-550

  • May 14th, 2019🔗

    Pinar Yildirim (UPenn)

    Location: E62-550

Past Seminars🔗

  • April 2nd, 2019🔗

    Alex Burnap (MIT)

    Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach

  • March 19th, 2019🔗

    Kiran Garimella (MIT)

    Evolution of Individual Impact on Social Media

  • March 12th, 2019 🔗

    Greg Lewis (Microsoft Research)

    You Can Lead a Horse to Water: Spatial Learning and Path Dependence in Consumer

  • March 5th, 2019🔗

    Teppei Yamamoto (MIT) 

    Item Response Theory for Conjoint Survey Experiments

  • February 26, 2019🔗

    Johannes Haushofer (Princeton)

    Psychology and Behavioral Economics of Poverty

  • February 12, 2019🔗

    Garrett Johnson (BU) 

    The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

  • February 5, 2019🔗

    Benjamin Olken (MIT) 

    When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia

  • September 11, 2018🔗

    Artem Timoshenko (MIT) & Paramveer Dhillon (MIT) Practice Job Market Talks 

    A Novel Neural Network Model for Customer Base Analysis & Identifying Customer Needs from User-Generated Content

  • September 18, 2018🔗

     Dean Eckles (MIT)

    Evaluating Stochastic Seeding Strategies in Networks

  • September 25, 2018🔗

    Amin Rahimian (MIT)

    Long Ties Accelerate Realistic Complex Contagions

  • October 2, 2018🔗

     Birger Wernerfelt (MIT)

    On the Internalization of Advertising and Marketing Services; An Adaptation Cost Analysis

  • October 4, 2018🔗

    Tali Sharot (UCL)

    Using Affect to Predict Choice

  • October 30, 2018🔗

    Gonzalo Cisternas (MIT)

    Consumer Scores and Price Discrimination

  • November 15, 2018🔗

    Madhav Kumar (MIT) 

    Discount Bundling via Dense Product Embeddings

  • November 29, 2018🔗

    Jeremy Yang (MIT)

    Optimizing Experimental Offline Targeting Policy: An Application to Proactive Churn Management at the Boston Globe

  • September 7, 2017🔗

    John McCoy (MIT)

    Extracting Wisdom from the Crowd

     Xinyu Cao (MIT)

    Prelaunch Demand Estimation

  • September 14, 2017🔗

    Liang Guo (Chinese University of Hong Kong)

    Testing the Role of Contextual Deliberation in the Compromise Effect

  • September 21, 2017🔗

    Jidong Zhou (Yale University) 

    Multiproduct Intermediaries and Optimal Product Range

  • September 28, 2017🔗

    Yuxin Chen (NYU Shanghai) 

    In-Consumption Social Listening with Unstructured Data: The Case of Live Comments and Movie Appreciation

  • October 5, 2017🔗

    Jagmohan Raju (Wharton)

    The Effect of Content Providers' Ability to Charge End-users on the Network Neutrality Debate

  • October 12, 2017🔗

    Jinhong Xie (University of Florida) 

    The Dark Side of User-Generated Information: The Fateful First Review

  • November 2, 2017🔗

    Aniko Oery (Yale University) 

    Managing Word of Mouth Content

  • February 8, 2018🔗

    Erez Yoeli (Yale University)

    Self‐Verification and Supportvia Mobile Phones To Promote Tuberculosis Treatment Success: A RandomizedControl Trial

  • February 15, 2018🔗

    Moshe Hoffman (Harvard Evolutionary Dynamics)

    Understanding quirky aspects of our prosocial preferences. A ‘subconscious’ incentives based approach

  • February 22, 2018🔗

    Jerker Denrell (MIT/Warwick)

    Initial Failure Makes Eventual Success More Impressive When Social Influence is Strong

     

  • March 1, 2018🔗

    Mirta Galesic (Sante Fe Institute) 

    Asking About Social Circles Improves Election Predictions

  • March 8, 2018🔗

    David Ross Keith (MIT System Dynamics) 

    Within‐Category Peer Effects in the Diffusion of Hybrid Electric Vehicles

  • March 15, 2018🔗

    Shane Frederick (Yale School of Management)

  • April 5, 2018🔗

    David Parkes (Harvard University)

  • April 12, 2018🔗

    Aurelien Baillon (Erasmus Rotterdam)

  • April 19, 2018🔗

    Hema Yoganarasimhan (Washington University)

  • April 26, 2018🔗

    Iyad Rahwan (MIT Media Lab)