Marketing

Seminars

The Marketing Group brings leading experts and practitioners from the field to campus to share their knowledge and experience. Most seminars are held on Tuesdays in E62-550. Below is a list of this semester's seminars.

Marketing Seminar Spring 2022

  • February 8, 2022

    Philip Fernbach (UC Boulder)

    "Knowledge overconfidence and anti-consensus views on controversial issues"

  • February 15, 2022

    Amir Tohidi (MIT)

    "Habits in consumer purchases: Evidence from store closures"

  • March 1, 2022

    Hause Lin (MIT)

    "Scaling up interventions against misinformation on social media"

  • March 8, 2022

    Josh Kalla (Yale)

    "The manifold effects of partisan media on viewers’ beliefs and attitudes: A field experiment"

  • March 29, 2022

    Jeff Galak (CMU)

    "Identifying the Temporal Profiles of Hedonic Decline"

  • April 5, 2022

    Oleg Urminsky (Chicago)

    “The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments”

  • April 12, 2022

    Abby Sussman (Chicago)

    “When Shrouding the Total Price Signals Transparency: A Preference for Costly Disclosures”

  • April 19, 2022

    Chris Hsee (Chicago)

    "Bounded Rationality in Resource Competition"

  • May 3, 2022

    Pinar Yildrim (Wharton)

    "Privacy Regulations and Online Search Friction: Evidence from GDPR"

  • May 10, 2022

    Andrey Fradkin (BU)

    11:30 am - 12:30 pm

    E62-550 and Zoom

Past Seminars