Seminars
The Marketing Group brings leading experts and practitioners from the field to campus to share their knowledge and experience. Most seminars are held on Tuesdays from 11:00 a.m. - 12:00 p.m. in E62-550. Below is a list of this semester's seminars.
Marketing Seminar Fall 2021
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September 14, 2021
Madhav Kumar (MIT)
“Algorithmic Pricing and Consumer Sensitivity to Price Volatility”
11:00am-12:00pm
Location: E62-550
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September 21, 2021
Thomas Graeber (Harvard Business School)
11:00am-12:00pm
Location: E62-550
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September 28, 2021
Rahul Bhui (MIT)
11:00am-12:00pm
Location: E62-550
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October 5, 2021
Doug Chung (Harvard Business School)
11:00am-12:00pm
Location: E62-550
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October 19, 2021
Eaman Jahani (MIT)
11:00am-12:00pm
Location: E62-550
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November 2, 2021
Yuting Zhu (MIT)
11:00am-12:00pm
Location: E62-550
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November 9, 2021
Oriel Feldman Hall (Brown CLPS)
11:00am-12:00pm
Location: E62-550
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November 16, 2021
Carey Morewedge (Boston University)
11:00am-12:00pm
Location: E62-550
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November 30, 2021
Jennifer Allen (MIT), Graelyn Humiston (MIT)
11:00am-12:00pm
Location: E62-550
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December 7, 2021
Cathy Xi Chen (MIT), Jason Du (MIT)
11:00am-12:00pm
Location: E62-550
Spring 2020 Seminar
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February 11th, 2020
Francesco Decarolis (University of Bocconi)
"From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising"
11:30am-12:30pm
Location: E62-450
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February 25th, 2020
Eesha Sharma (Dartmouth)
11:30am-12:30pm
Location: E62-450
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March 3rd, 2020
Bryan Bollinger (NYU)
11:30am-12:30pm
Location: E62-450
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March 10th, 2020
Piotr Sapiezynski (Northeastern)
11:30am-12:30pm
Location: E62-450
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March 31st, 2020
Hema Yoganarasimham (University of Washington)
11:30am-12:30pm
Location: E62-450
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April 7th, 2020
Eva Ascarza (Harvard)
11:30am-12:30pm
Location: E62-450
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April 14th, 2020
Brad Shapiro (Chicago Booth)
11:30am-12:30pm
Location: E62-450
Past Seminars
Following is a list of recent seminars hosted by the Marketing group.
Past Seminars
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September 10th, 2019
Alex Burnap (MIT)
"Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach"
11:30am-12:30pm
Location: E62-450
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September 19th, 2019
Jillian Jacob Jordan
“Understanding Moralistic Punishment and Outrage Through the Lens of Reputation”
11:30am-12:30pm
Location: E62-550
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October 1st, 2019
Alix Barasch
"Technology and Consumer Experience"
11:30am-12:30pm
Location: E62-450
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October 22nd, 2019
Yuting Zhu (MIT)
“Dynamic Marketing Policies: Constructing Markov States for Reinforcement Learning”
11:30am-12:30pm
Location: E62-450
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October 29th, 2019
Lauren Eskries-Winkler
TBD
11:30am-12:30pm
Location: E62-450
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November 5th, 2019
On Amir (UCSD)
TBD
11:30am-12:30pm
Location: E62-450
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November 14th, 2019
Jerry Zhang (MIT)
TBD
11:30am-12:30pm
Location: E62-450
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November 19th, 2019
Fiery Cushman (Harvard)
TBD
11:30am-12:30pm
Location: E62-550
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November 21st, 2019
Rahul Bhui
TBD
11:30am-12:30pm
Location: E62-450
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December 3rd, 2019
Matt Cashman (MIT)
TBD
11:30am-12:30pm
Location: E62-450
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December 5th, 2019
Cathy Cao (MIT)
TBD
11:30am-12:30pm
Location: TBD
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December 10th, 2019
Daniella Kupor (BU)
TBD
11:30am-12:30pm
Location: E62-450
Past Seminars Cont'd
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April 8th, 2019
Joint with Operations Management - K.Sudhir (Yale)
A Structural Model of a Multi-Tasking Salesforce: Job Task Allocation and Incentive Plan Design
11:45am-1:00pm
Location: E62-550
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April 9th, 2019
Dina Mayzlin (USC Marshall)
Paid v Independent Product Recommendations By Influencers
Location: E62-550
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April 23rd, 2019
Kinshuk Jareth (Columbia)
Location: E62-550
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April 25th, 2019
Tony Ke (MIT)
*10:ooam-12:00pm
Location: E62-650
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April 30th, 2019
Vineet Kumar (Yale)
Location: E62-550
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May 7th, 2019
Katherine Milkman (UPenn)
Location: E62-550
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May 14th, 2019
Pinar Yildirim (UPenn)
Location: E62-550
Past Seminars
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April 2nd, 2019
Alex Burnap (MIT)
Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach
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March 19th, 2019
Kiran Garimella (MIT)
Evolution of Individual Impact on Social Media
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March 12th, 2019
Greg Lewis (Microsoft Research)
You Can Lead a Horse to Water: Spatial Learning and Path Dependence in Consumer
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March 5th, 2019
Teppei Yamamoto (MIT)
Item Response Theory for Conjoint Survey Experiments
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February 26, 2019
Johannes Haushofer (Princeton)
Psychology and Behavioral Economics of Poverty
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February 12, 2019
Garrett Johnson (BU)
The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments
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February 5, 2019
Benjamin Olken (MIT)
When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia
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September 11, 2018
Artem Timoshenko (MIT) & Paramveer Dhillon (MIT) Practice Job Market Talks
A Novel Neural Network Model for Customer Base Analysis & Identifying Customer Needs from User-Generated Content
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September 18, 2018
Dean Eckles (MIT)
Evaluating Stochastic Seeding Strategies in Networks
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September 25, 2018
Amin Rahimian (MIT)
Long Ties Accelerate Realistic Complex Contagions
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October 2, 2018
Birger Wernerfelt (MIT)
On the Internalization of Advertising and Marketing Services; An Adaptation Cost Analysis
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October 4, 2018
Tali Sharot (UCL)
Using Affect to Predict Choice
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October 30, 2018
Gonzalo Cisternas (MIT)
Consumer Scores and Price Discrimination
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November 15, 2018
Madhav Kumar (MIT)
Discount Bundling via Dense Product Embeddings
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November 29, 2018
Jeremy Yang (MIT)
Optimizing Experimental Offline Targeting Policy: An Application to Proactive Churn Management at the Boston Globe
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September 7, 2017
John McCoy (MIT)
Extracting Wisdom from the Crowd
Xinyu Cao (MIT)
Prelaunch Demand Estimation
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September 14, 2017
Liang Guo (Chinese University of Hong Kong)
Testing the Role of Contextual Deliberation in the Compromise Effect
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September 21, 2017
Jidong Zhou (Yale University)
Multiproduct Intermediaries and Optimal Product Range
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September 28, 2017
Yuxin Chen (NYU Shanghai)
In-Consumption Social Listening with Unstructured Data: The Case of Live Comments and Movie Appreciation
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October 5, 2017
Jagmohan Raju (Wharton)
The Effect of Content Providers' Ability to Charge End-users on the Network Neutrality Debate
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October 12, 2017
Jinhong Xie (University of Florida)
The Dark Side of User-Generated Information: The Fateful First Review
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November 2, 2017
Aniko Oery (Yale University)
Managing Word of Mouth Content
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February 8, 2018
Erez Yoeli (Yale University)
Self‐Verification and Supportvia Mobile Phones To Promote Tuberculosis Treatment Success: A RandomizedControl Trial
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February 15, 2018
Moshe Hoffman (Harvard Evolutionary Dynamics)
Understanding quirky aspects of our prosocial preferences. A ‘subconscious’ incentives based approach
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February 22, 2018
Jerker Denrell (MIT/Warwick)
Initial Failure Makes Eventual Success More Impressive When Social Influence is Strong
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March 1, 2018
Mirta Galesic (Sante Fe Institute)
Asking About Social Circles Improves Election Predictions
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March 8, 2018
David Ross Keith (MIT System Dynamics)
Within‐Category Peer Effects in the Diffusion of Hybrid Electric Vehicles
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March 15, 2018
Shane Frederick (Yale School of Management)
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April 5, 2018
David Parkes (Harvard University)
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April 12, 2018
Aurelien Baillon (Erasmus Rotterdam)
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April 19, 2018
Hema Yoganarasimhan (Washington University)
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April 26, 2018
Iyad Rahwan (MIT Media Lab)