Marketing

Publications and Working Papers

The Marketing Group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues. A selection of publications and working papers are listed below. 

For more publications, please visit our collections on the Social Science Research Network and MIT's DSpace.

Select Publications and Working Papers

Faculty Work Journal Article

"Stochastic Differential Games and Optimization Problems with Controlled Point Process Arrivals."

Wernerfelt, Birger. Journal of Optimization Theory and Applications. Forthcoming. Download Preprint.

Faculty Work Working Paper

"Human Trust in AI Search: A Large-Scale Experiment."

Topic: Artificial Intelligence

Li, Haiwen and Sinan K. Aral, MIT Sloan Working Paper 7246-24. Cambridge, MA: MIT Sloan School of Management, April 2025. arXiv Preprint.

Faculty Work Working Paper

"Collaborating with AI Agents: Field Experiments on Teamwork, Productivity, and Performance."

Topic: Artificial Intelligence

Ju, Harang and Sinan Aral, MIT Sloan Working Paper 7258-25. Cambridge, MA: MIT Sloan School of Management, March 2025. arXiv Preprint.

Faculty Work Working Paper

"Advancing AI Negotiations: New Theory and Evidence from a Large-Scale Autonomous Negotiations Competition."

Topic: Artificial Intelligence

Vaccaro, Michelle, Michael Caoson, Harang Ju, Sinan K. Aral, and Jared R. Curhan, MIT Sloan Working Paper 7259-25. Cambridge, MA: MIT Sloan School of Management, March 2025. arXiv Preprint.

Keywords: Artificial Intelligence, Computational Social Science, Human-AI Interaction, Large Language Models, Negotiation Theory

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