Publications and Working Papers
The Marketing Group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues. A selection of publications and working papers are listed below.
For more publications, please visit our collections on the Social Science Research Network and MIT's DSpace.
Aral, Sinan K., and Paramveer S. Dhillon. Management Science. Forthcoming.
Moehring, Alex, Avinash Collis, Kiran Garimella, M. Amin Rahimian, Sinan K. Aral, and Dean Eckles, MIT Sloan Working Paper 6415-21. Cambridge, MA: MIT Sloan School of Management, June 2021.
Aral, Sinan K. New York, NY: Random House LLC, 2020.
Bhui, Rahul, Lucy Lai, and Samuel J. Gershman. Current Opinion in Behavioral Sciences Vol. 41, (2021): 15-21.
Schulz, Eric, Rahul Bhui, Bradley C. Love, Bastien Brier, Michael T. Todd, and Samuel J. Gershman. Proceedings of the National Academy of Sciences Vol. 116, No. 28 (2019): 13903-08. PDF. Supporting Information.
Bhui, Rahul and Samuel J. Gershman. Psychological Review Vol. 125, No. 6 (2018): 985-1001.
Latinovic, Zoran and Sharmila C. Chatterjee. Psychology Today, March 4, 2021.
Latinovic, Zoran and Sharmila C. Chatterjee. Fast Company, June 18, 2020.
Latinovic, Zoran and Sharmila C. Chatterjee. MIT Sloan Management Review, April 29, 2020.
Eckles, Dean, and Eytan Bakshy. Journal of the American Statistical Association Vol. 116, No. 534 (2021): 507-517. Supplemental Materials. arXiv Preprint.
Mohsen Mosleh, Cameron Martel, Dean Eckles, and David G. Rand. In Proceedings of the 2021 ACM CHI Virtual Conference on Human Factors in Computing Systems, New York, NY:. Forthcoming.
Aronow, Peter M., Dean Eckles, Cyrus Samii, and Stephanie Zonszein. In Cambridge Handbook of Advances in Experimental Political Science, edited by Donald P. Green and James Druckmann, Cambridge, UK: Cambridge University Press. Forthcoming. arXiv Preprint.
Banker, Sachin, Renée Richardson Gosline, and Jeffrey K. Lee. Journal of Consumer Psychology. Forthcoming.
Ha, Jae Kyung, Ezra W. Zuckerman Sivan, and Renée Richardson Gosline. In Advances in Group Processes, edited by Edward Lawler and S.R.Thye, 1-27. Bingley, UK: Emerald Publishing Limited, 2018.
Gosline, Renée Richardson, Jeffrey K. Lee, and Glen Urban. MIT Sloan Management Review, 2017.
Hauser, John, Chengfeng Mao,and James Li. In Review of Marketing Research, Emerald Group Publishing. Forthcoming. Download Paper.
Little, John D.C. Operations Research Vol. 59, No. 3 (2011): 536-549.
Guadagni, Peter M. and John D.C. Little. Marketing Science Vol. 27, No. 1 (2008): 29-48.
Steckel, Joel H., Russell S. Winer, Randolph E.Bucklin, Benedict G.C. Dellaert, Xavier Dreze, Gerald Haubl, Sandy D. Jap, John D.C. Little, Tom Meyvis, Alan L. Montgomery and Arvind Rangaswamy. Marketing Letters Vol. 16, No. 3-4 (2005): 309-320.
Rahmandad, Hazhir, Jerker Denrell, and Dražen Prelec. Strategic Management Journal Vol. 42, No. 5 (2021): 865-897.
Banker, Sachin, Derek Dunfield, Alex Huang, and Dražen Prelec. Scientific Reports Vol. 11, (2021): 4070.
Pascual-Ezama, David, Dražen Prelec, Adrián Muñoz, and Beatriz Gil-Gómez de Liaño. Psychological Science Vol. 31, No. 9 (2020): 1097-1106.
Hauser, Oliver P., Gordon T. Kraft-Todd, David G. Rand, and Martin A. Nowak. Behavioral Public Policy Vol. 5, No. 3 (2021): 33-53. Download Paper.
Peysakhovich, Alexander and David G. Rand. Scientific Reports. Forthcoming.
Jordan, Matthew R., William T. Dickens, Oliver P. Hauser, and David G. Rand. Behavioural Public Policy Vol. 6, No. 2 (2022): 302-324. Download Paper.
Schmittlein, David C. and Donald G. Morrison. Management Science Vol. 49, No. 12 (2003): 1617–1635.
Bowman, Douglas, John U. Farley and David C. Schmittlein. Journal of International Business Studies Vol. 31, No. 4 (2000): 667–685.
Bradlow, Eric T. and David C. Schmittlein. Marketing Science Vol. 19, No. 1 (2000): 43-62.
Aparicio, Diego and Duncan Simester. Marketing Science. Forthcoming. Supplemental Materials.
Chiou, Lesley and Catherine Tucker. Management Science Vol. 68, No. 2 (2022): 866-882. SSRN .
Tucker, Catherine. In Fair by Design, edited by Alex Teyteboym and Scott Kominers. Forthcoming.
Sen, Ananya and Catherine Tucker. Journal of Marketing Research Vol. 59, No. 1 (2022): 211–229.
Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, New York, NY: Springer US. Forthcoming.
Urban, Glen, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser. MIT Sloan Management Review, January 2020. Download paper.
Hauser, John R. and Glen Urban (Eds.). Cambridge, MA: MIT Press, 2016.
Wernerfelt, Birger. Journal of Institutional Economics. Forthcoming. Download PDF. Download Preprint.
Wernerfelt, Birger, Alvin Silk, and Shuyi Yu. Marketing Science Vol. 40, No. 5 (2021): 946-963. Download Preprint.
Wernerfelt, Birger. Strategy Science Vol. 7, No. 1 (2022): 1-9. Download Preprint.
Hu, Saiquan, Juanjuan Zhang, and Yuting Zhu, MIT Sloan Working Paper 6492-20. Cambridge, MA: MIT Sloan School of Management, January 2022.
Yang, Jeremy, Juanjuan Zhang, Yuhan Zhang, MIT Sloan Working Paper 6312-20. Cambridge, MA: MIT Sloan School of Management, March 2021.
Gong, Shiyang, Qian Li, Song Su, and Juanjuan Zhang, MIT Sloan Working Paper 6493-21. Cambridge, MA: MIT Sloan School of Management, 2021.