Publications and Working Papers
The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues. Their publications and working papers are listed below.
For more publications, please visit our collections on the Social Science Research Network and MIT's DSpace. You can also subscribe to our Faculty Publications RSS Feed.
Featured Publications
"Information Technology, Repeated Contracts, and the Number of Suppliers."
Aral, Sinan K., Yannis Bakos, and Erik Brynjolfsson. Management Science Vol. 64, No. 2 (2018): 592-612.
"The Spread of True and False News Online."
Visoughi, Soroush, Deb Roy, and Sinan K. Aral. Science Vol. 359, No. 6380 (2018): 1146-1151.
"Exercise Contagion in a Global Social Network."
Aral, Sinan K., and Christos Nicolaides. Nature Communications Vol. 18, No. 14753 (2017): 1-8.
Featured Publications
"Paradoxical Effects of Persuasive Messages."
Bhui, Rahul, and Samuel J. Gershman. Decision Vol. 7, No. 4 (2020): 239-258.
"Rationally Inattentive Intertemporal Choice."
Gershman, Samuel J., and Rahul Bhui. Nature Communications Vol. 11, No. 3365 (2020): 1-8.
"Work Time and Market Integration in the Original Affluent Society."
Bhui, Rahul, Maciej Chudek, and Joseph Henrich. Proceedings of the National Academy of Sciences Vol. 116, No. 44 (2019): 22100-05. PDF.
Featured Publications
"B2B Relationship Calculus: Quantifying Resource Effects in Service-Dominant Logic."
deLeon, Anthony J., and Sharmila C. Chatterjee. Journal of the Academy of Marketing Science Vol. 45, No. 3 (2017): 402-427.
"The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads."
Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal and Gary L. Lilien. Journal of Marketing Vol. 77, No. 1 (2013): 52-67.
"Manufacturers' Reliance on Channel Intermediaries: Value drivers in the Presence of a Direct Web Channel."
Chung, Chiayin, Sharmila C. Chatterjee and Sanjit Sengupta. Industrial Marketing Management Vol. 41, No. 1 (2012): 40-53.
Featured Publications
"Bias and High-Dimensional Adjustment in Observational Studies of Peer Effects."
Eckles, Dean, and Eytan Bakshy. Journal of the American Statistical Association. Forthcoming. Supplemental Materials. arXiv Preprint.
"Exact p-values for Network Interference."
Athey, Susan, Dean Eckles, and Guido W. Imbens. Journal of the American Statistical Association Vol. 113, No. 521 (2018): 230-240.
"Estimating Peer Effects in Networks with Peer Encouragement Designs."
Eckles, Dean, René F. Kizilcec, and Eytan Bakshy. Proceedings of the National Academy of Sciences Vol. 113, No. 27 (2016): 7316-7322.
Featured Publications
"Can a Girl’s Best Friend Be Born in a Lab? The Role of Ritual in Production Process Conservatism."
Ha, Jae Kyung, Ezra W. Zuckerman Sivan, and Renée Richardson Gosline. In Advances in Group Processes, edited by Edward Lawler and S.R.Thye, 1-27. Bingley, UK: Emerald Publishing Limited, 2018.
"Chapter 11: From Stranger to Friend: Shaping Consumer-Brand Relationships with Social Media."
Gosline, Renée Richardson. In Strong Brands, Strong Relationships, 161-171. New York, NY: Routledge, 2015.
"Victims or Heroes?: How Media Portrayals of Anti-Gay Bullying Influence Attitudes toward Gays and Support for Gay Rights."
Seth Goldman, Patrick J. Egan and Renée Richardson Gosline. In Proceedings of the 2012 Annual Meeting of the American Political Science Association, New Orleans, LA: August 2012.
Featured Publications
"Morphing Theory and Applications."
Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, edited by Berend Wierenga and Ralf van der Lans, 531-560. New York, NY: Springer US, 2017.
Featured Publications
"Little's Law as Viewed on Its 50th Anniversary."
Little, John D.C. Operations Research Vol. 59, No. 3 (2011): 536-549.
"A Logit Model of Brand Choice Calibrated on Scanner Data."
Guadagni, Peter M. and John D.C. Little. Marketing Science Vol. 27, No. 1 (2008): 29-48.
Featured Publications
"A Simple Plug-in Bagging Ensemble Based on Threshold-moving for Classifying Binary and Multiclass Imbalanced Data."
Collell, Guillem, Dražen Prelec, and Kaustubh R.Patil. Neurocomputing Vol. 275, No. 31 (2018): 330-340.
"A Solution to the Single-question Crowd Wisdom Problem."
Prelec, Dražen, H. Sebastian Seung & John McCoy. Nature Vol. 541, No. 7638 (2017): 532-535.
"Peer Effects in Unethical Behavior: Standing or Reputation?"
Pascual-Ezama, David, Derek Dunflied, Beatriz Gil-Gómez de Liaño, and Dražen Prelec. PLoSOne Vol. 10, No. 4 (2015): e0122305.
Featured Publications
"Fighting Misinformation on Social Media Using Crowdsourced Judgments of News Source Quality."
Pennycook, Gordon and David G. Rand. Proceedings of the National Academy of Sciences of the United States of America Vol. 116, No. 7 (2019): 2521-2526.
"Lazy, Not Biased: Susceptibility to Partisan Fake News is Better Explained by Lack of Reasoning than by Motivated Reasoning."
Pennycook, Gordon, and David G. Rand. Cognition Vol. 188, (2019): 39-50. Download Paper.
"Credibility-Enhancing Displays Promote the Provision of Non-Normative Public Goods."
Kraft-Todd, Gordon T., Bryan Bollinger, Ken Gillingham, Stefan Lamp, and David G. Rand. Nature Vol. 563, (2018): 245-248.
Featured Publications
"A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures."
Schmittlein, David C. and Donald G. Morrison. Management Science Vol. 49, No. 12 (2003): 1617–1635.
"The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines."
Bradlow, Eric T. and David C. Schmittlein. Marketing Science Vol. 19, No. 1 (2000): 43-62.
"Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Global Business Services."
Bowman, Douglas, John U. Farley and David C. Schmittlein. Journal of International Business Studies Vol. 31, No. 4 (2000): 667–685.
Featured Publications
"Why Great New Products Fail."
Simester, Duncan. MIT Sloan Management Review, March 2016.
"The Lost Art of Thinking in Large Organizations."
Simester, Duncan. MIT Sloan Management Review, July 13, 2016.
"Decision Stages and Asymmetries in Regular Retail Price Pass-through."
Mcshane, Blakeley B., Chaoqun Chen, Eric T. Anderson, and Duncan Simester. Marketing Science Vol. 35, No. 4 (2016): 619-639.
Featured Publications
"Inequality, Privacy, and Digital Market Design."
Tucker, Catherine. In Fair by Design, edited by Alex Teyteboym and Scott Kominers, Forthcoming.
"Privacy Protection, Personalized Medicine, and Genetic Testing."
Miller, Amalia R., and Catherine Tucker. Management Science Vol. 64, No. 10 (2018): 4648-4668.
"Advertising to Early Trend Propagators: Evidence from Twitter."
Lambrecht, Anja, Catherine Tucker, and Caroline Wiertz. Marketing Science Vol. 37, No. 2 (2018): 177-199.
Featured Publications
"Morphing Theory and Applications."
Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, New York, NY: Springer US, Forthcoming.
From Little's Law to Marketing Science: Essays in Honor of John D.C. Little.
Hauser, John R. and Glen Urban (Eds.). Cambridge, MA: MIT Press, 2016.
"Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph."
Hauser, John R., Guilherme Liberali and Glen Urban. Management Science Vol. 60, No. 6 (2014): 1594-1616.
Featured Publications
Adaptation, Specialization, and the Theory of the Firm: Foundations of the Resource-based View.
Wernerfelt, Birger. Cambridge, MA: Cambridge University Press, 2016.
"Foreword."
Wernerfelt, Birger. In Organizational Leadership: New Studies in Strategy, Entrepreneurship, Knowledge, and Methodology, 1-2. Copenhagen, Denmark: Djoef Publishing, 2016.
"The Comparative Advantages of Firms, Markets, and Contracts: A Unified Theory."
Wernerfelt, Birger. Economica Vol. 82, No. 326 (2015): 350-367. Download Paper.
Featured Publications
"Tweeting as a Marketing Tool: A Field Experiment in the TV Industry."
Gong, Shiyang, Juanjuan Zhang, Ping Zhao, and Xuping Jiang. Journal of Marketing Research Vol. 54, No. 6 (2017): 833-850.
"Deadlines in Product Development."
Zhang, Juanjuan. Management Science Vol. 62, No. 11 (2016): 3310-3326.
"Learning from Experience, Simply."
Lin, Song, Juanjuan Zhang, and John R. Hauser. Marketing Science Vol. 34, No. 1 (2015): 1-19. Media. Appendix. Download Paper.