Publications and Working Papers
The Marketing Group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues. A selection of publications and working papers are listed below.
For more publications, please visit our collections on the Social Science Research Network and MIT's DSpace.
Sinan Aral
David Austin Professor of Management
Featured Publications
Aral, Sinan K., and Paramveer S. Dhillon. Management Science. Forthcoming.
Aral, Sinan K. New York, NY: Random House LLC, 2020.
Rahul Bhui
Class of 1958 Career Development Assistant Professor
Featured Publications
Bhui, Rahul, Lucy Lai, and Samuel J. Gershman. Current Opinion in Behavioral Sciences Vol. 41, (2021): 15-21.
Schulz, Eric, Rahul Bhui, Bradley C. Love, Bastien Brier, Michael T. Todd, and Samuel J. Gershman. Proceedings of the National Academy of Sciences Vol. 116, No. 28 (2019): 13903-08. PDF. Supporting Information.
Bhui, Rahul and Samuel J. Gershman. Psychological Review Vol. 125, No. 6 (2018): 985-1001.
Sharmila C. Chatterjee
Academic Head, Enterprise Management Certificate; Senior Lecturer, Marketing
Featured Publications
Latinovic, Zoran and Sharmila C. Chatterjee. Psychology Today, March 4, 2021.
Latinovic, Zoran and Sharmila C. Chatterjee. Fast Company, June 18, 2020.
Latinovic, Zoran and Sharmila C. Chatterjee. MIT Sloan Management Review, April 29, 2020.
Dean Eckles
Associate Professor, Marketing
Featured Publications
Eckles, Dean, and Eytan Bakshy. Journal of the American Statistical Association Vol. 116, No. 534 (2021): 507-517. Supplemental Materials. arXiv Preprint.
Mohsen Mosleh, Cameron Martel, Dean Eckles, and David G. Rand. In Proceedings of the 2021 ACM CHI Virtual Conference on Human Factors in Computing Systems, New York, NY:. Forthcoming.
Aronow, Peter M., Dean Eckles, Cyrus Samii, and Stephanie Zonszein. In Cambridge Handbook of Advances in Experimental Political Science, edited by Donald P. Green and James Druckmann, Cambridge, UK: Cambridge University Press. Forthcoming. arXiv Preprint.
Renee Richardson Gosline
Senior Lecturer and Research Scientist, Marketing
Featured Publications
Banker, Sachin, Renée Richardson Gosline, and Jeffrey K. Lee. Journal of Consumer Psychology Vol. 30, No. 1 (2020): 140-148. SSRN.
Ha, Jae Kyung, Ezra W. Zuckerman Sivan, and Renée Richardson Gosline. In Advances in Group Processes, edited by Edward Lawler and S.R.Thye, 1-27. Bingley, UK: Emerald Publishing Limited, 2018.
Gosline, Renée Richardson, Jeffrey K. Lee, and Glen Urban. MIT Sloan Management Review, 2017.
John R. Hauser
Kirin Professor of Marketing
Featured Publications
Hauser, John, Chengfeng Mao,and James Li. In Review of Marketing Research, Emerald Group Publishing. Forthcoming. Download Paper.
John D.C. Little
Institute Professor, Emeritus
Featured Publications
Little, John D.C. Operations Research Vol. 59, No. 3 (2011): 536-549.
Guadagni, Peter M. and John D.C. Little. Marketing Science Vol. 27, No. 1 (2008): 29-48.
Steckel, Joel H., Russell S. Winer, Randolph E.Bucklin, Benedict G.C. Dellaert, Xavier Dreze, Gerald Haubl, Sandy D. Jap, John D.C. Little, Tom Meyvis, Alan L. Montgomery and Arvind Rangaswamy. Marketing Letters Vol. 16, No. 3-4 (2005): 309-320.
Drazen Prelec
Digital Equipment Corp. Leaders for Global Operations Professor of Management
Featured Publications
Rahmandad, Hazhir, Jerker Denrell, and Dražen Prelec. Strategic Management Journal Vol. 42, No. 5 (2021): 865-897.
Banker, Sachin, Derek Dunfield, Alex Huang, and Dražen Prelec. Scientific Reports Vol. 11, (2021): 4070.
Pascual-Ezama, David, Dražen Prelec, Adrián Muñoz, and Beatriz Gil-Gómez de Liaño. Psychological Science Vol. 31, No. 9 (2020): 1097-1106.
David G. Rand
Professor, Marketing
Featured Publications
Hauser, Oliver P., Gordon T. Kraft-Todd, David G. Rand, and Martin A. Nowak. Behavioral Public Policy Vol. 5, No. 3 (2021): 33-53. Download Paper.
Peysakhovich, Alexander and David G. Rand. Scientific Reports. Forthcoming.
Jordan, Matthew R., William T. Dickens, Oliver P. Hauser, and David G. Rand. Behavioural Public Policy Vol. 6, No. 2 (2022): 302-324. Download Paper.
David C. Schmittlein
John C Head III Dean
Featured Publications
Schmittlein, David C. and Donald G. Morrison. Management Science Vol. 49, No. 12 (2003): 1617–1635.
Bowman, Douglas, John U. Farley and David C. Schmittlein. Journal of International Business Studies Vol. 31, No. 4 (2000): 667–685.
Bradlow, Eric T. and David C. Schmittlein. Marketing Science Vol. 19, No. 1 (2000): 43-62.
Duncan Simester
NTU Professor of Marketing
Featured Publication
Aparicio, Diego and Duncan Simester. Marketing Science Vol. 41, No. 6 (2022): 1057–1073. Supplemental Materials.
Catherine Tucker
Sloan Distinguished Professor of Management
Featured Publications
Chiou, Lesley and Catherine Tucker. Management Science Vol. 68, No. 2 (2022): 866-882. SSRN .
Tucker, Catherine. In Fair by Design, edited by Alex Teyteboym and Scott Kominers. Forthcoming.
Sen, Ananya and Catherine Tucker. Journal of Marketing Research Vol. 59, No. 1 (2022): 211–229.
Glen Urban
MIT Sloan School Dean, Emeritus, David Austin Professor in Marketing, Emeritus
Featured Publications
Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, New York, NY: Springer US. Forthcoming.
Urban, Glen, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser. MIT Sloan Management Review, January 2020. Download paper.
Hauser, John R. and Glen Urban (Eds.). Cambridge, MA: MIT Press, 2016.
Birger Wernerfelt
Professor Emeritus
Featured Publications
Wernerfelt, Birger. Journal of Institutional Economics Vol. 18, No. 3 (2022): 345-360. Download PDF. Download Preprint.
Wernerfelt, Birger, Alvin Silk, and Shuyi Yu. Marketing Science Vol. 40, No. 5 (2021): 946-963. Download Preprint.
Wernerfelt, Birger. Strategy Science Vol. 7, No. 1 (2022): 1-9. Download Preprint.
Juanjuan Zhang
John D. C. Little Professor of Marketing
Featured Publications
Hu, Saiquan, Juanjuan Zhang, and Yuting Zhu, MIT Sloan Working Paper 6492-20. Cambridge, MA: MIT Sloan School of Management, January 2022.
Yang, Jeremy, Juanjuan Zhang, Yuhan Zhang, MIT Sloan Working Paper 6312-20. Cambridge, MA: MIT Sloan School of Management, March 2021.