Marketing
Publications and Working Papers
The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues. Their publications and working papers are listed below.
For more publications, please visit our collections on the Social Science Research Network and MIT's DSpace. You can also subscribe to our Faculty Publications RSS Feed.
Sinan Kayhan Aral
David Austin Professor of Management
Featured Publications
"Information Technology, Repeated Contracts, and the Number of Suppliers."
Aral, Sinan K., Yannis Bakos, and Erik Brynjolfsson. Management Science Vol. 64, No. 2 (2018): 592-612.
"The Spread of True and False News Online."
Visoughi, Soroush, Deb Roy, and Sinan K. Aral. Science Vol. 359, No. 6380 (2018): 1146-1151.
"Exercise Contagion in a Global Social Network."
Aral, Sinan K., and Christos Nicolaides. Nature Communications Vol. 18, No. 14753 (2017): 1-8.
Sharmila C. Chatterjee
Academic Head, Enterprise Management Track, Senior Lecturer, Marketing
Featured Publications
"B2B Relationship Calculus: Quantifying Resource Effects in Service-Dominant Logic."
deLeon, Anthony J., and Sharmila C. Chatterjee. Journal of the Academy of Marketing Science Vol. 45, No. 3 (2017): 402-427.
"The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads."
Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal and Gary L. Lilien. Journal of Marketing Vol. 77, No. 1 (2013): 52-67.
"Manufacturers' Reliance on Channel Intermediaries: Value drivers in the Presence of a Direct Web Channel."
Chung, Chiayin, Sharmila C. Chatterjee and Sanjit Sengupta. Industrial Marketing Management Vol. 41, No. 1 (2012): 40-53.
Dean Eckles
KDD Career Development Professor in Communications and Technology
Featured Publications
"Bias and High-Dimensional Adjustment in Observational Studies of Peer Effects."
Eckles, Dean and Eytan Bakshy, Working Paper. 2018.
"Exact p-values for Network Interference."
Athey, Susan, Dean Eckles, and Guido W. Imbens. Journal of the American Statistical Association Vol. 113, No. 521 (2018): 230-240.
"Estimating Peer Effects in Networks with Peer Encouragement Designs."
Eckles, Dean, René F. Kizilcec, and Eytan Bakshy. Proceedings of the National Academy of Sciences Vol. 113, No. 27 (2016): 7316-7322.
Renee Richardson Gosline
Senior Lecturer and Research Scientist, Marketing
Featured Publications
"Can a Girl’s Best Friend Be Born in a Lab? The Role of Ritual in Production Process Conservatism."
Ha, Jae Kyung, Ezra W. Zuckerman Sivan, and Renee Gosline. In Advances in Group Processes, Volume 35, edited by Edward Lawler, S.R.Thye, Bingley, UK: Emerald Insight, Forthcoming.
"From Stranger to Friendship: Building Consumer-Brand Relationships in Social Media."
Gosline, Renée Richardson. In Brand Relationships, Forthcoming.
"Victims or Heroes?: How Media Portrayals of Anti-Gay Bullying Influence Attitudes toward Gays and Support for Gay Rights."
Seth Goldman, Patrick J. Egan and Renée Richardson Gosline. In Proceedings of the 2012 Annual Meeting of the American Political Science Association, New Orleans, LA: August 2012.
John R. Hauser
Kirin Professor of Marketing
Featured Publications
"Paul E. Green: An Applications' Guru."
Hauser, John R. In Paul Green's Legends Volume: Conjoint Analysis Applications, Newbury Park, CA: Sage Publications, Forthcoming.
"Perspectives on Paul E. Green."
Hauser, John R. In Paul Green's Legends Volume: Paul Green's Contributions to Conjoint Analysis, Newbury Park, CA: Sage Publications, Forthcoming.
"Morphing Theory and Applications."
Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, edited by Berend Wierenga, Ralf van der Lans, 531-560. New York, NY: Springer US, 2017.
T. Tony Ke
Assistant Professor, Marketing
Featured Publications
"Cooperative Search Advertising."
Cao, Xinyu, and T. Tony Ke. Marketing Science. Forthcoming.
"Informational Complementarity."
Ke, T. Tony, and Song Lin, MIT Sloan Working Paper 5510-18. Cambridge, MA: MIT Sloan School of Management, July 2018.
"Searching for Service."
Janssen, Maarten C.W., and T. Tony Ke, MIT Sloan Working Paper 5507-18. Cambridge, MA: MIT Sloan School of Management, July 2018.
John D.C. Little
Institute Professor, Emeritus
Featured Publications
"Little's Law as Viewed on Its 50th Anniversary."
Little, John D.C. Operations Research Vol. 59, No. 3 (2011): 536-549.
"Little's Law."
Little, John D.C. and Stephen C. Graves. In Building Intuition: Insights from Basic Operations Management Models and Principles, 81-100. New York, NY: Springer Science+Business Media, LLC, 2008.
"A Logit Model of Brand Choice Calibrated on Scanner Data."
Guadagni, Peter M. and John D.C. Little. Marketing Science Vol. 27, No. 1 (2008): 29-48.
Drazen Prelec
Digital Equipment Corp. Leaders for Global Operations Professor of Management
Featured Publications
"A Simple Plug-in Bagging Ensemble Based on Threshold-moving for Classifying Binary and Multiclass Imbalanced Data."
Collell, Guillem, Dražen Prelec, and Kaustubh R.Patil. Neurocomputing Vol. 275, No. 31 (2018): 330-340.
"A Solution to the Single-question Crowd Wisdom Problem."
Prelec, Dražen, H. Sebastian Seung & John McCoy. Nature Vol. 541, No. 7638 (2017): 532-535.
"Peer Effects in Unethical Behavior: Standing or Reputation?"
Pascual-Ezama, David, Derek Dunflied, Beatriz Gil-Gómez de Liaño, and Dražen Prelec. PLoSOne Vol. 10, No. 4 (2015): e0122305.
David G. Rand
Associate Professor, Marketing
Featured Publications
"Fighting Misinformation on Social Media Using Crowdsourced Judgments of News Source Quality."
Pennycook, Gordon and David G. Rand. Proceedings of the National Academy of Sciences of the United States of America Vol. 116, No. 7 (2019): 2521-2526.
"Lazy, Not Biased: Susceptibility to Partisan Fake News is Better Explained by Lack of Reasoning than by Motivated Reasoning."
Pennycook, Gordon, and David G. Rand. Cognition. Forthcoming. Download Paper.
"Credibility-Enhancing Displays Promote the Provision of Non-Normative Public Goods."
Kraft-Todd, Gordon T., Bryan Bollinger, Ken Gillingham, Stefan Lamp, and David G. Rand. Nature Vol. 563, (2018): 245-248.
David C. Schmittlein
John C Head III Dean
Featured Publications
"A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures."
Schmittlein, David C. and Donald G. Morrison. Management Science Vol. 49, No. 12 (2003): 1617–1635.
"The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines."
Bradlow, Eric T. and David C. Schmittlein. Marketing Science Vol. 19, No. 1 (2000): 43-62.
"Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Global Business Services."
Bowman, Douglas, John U. Farley and David C. Schmittlein. Journal of International Business Studies Vol. 31, No. 4 (2000): 667–685.
Duncan Simester
NTU Professor of Marketing
Featured Publications
"Why Great New Products Fail."
Simester, Duncan. MIT Sloan Management Review, March 2016.
"The Lost Art of Thinking in Large Organizations."
Simester, Duncan. MIT Sloan Management Review, July 2016.
"Decision Stages and Asymmetries in Regular Retail Price Pass-through."
Mcshane, Blakeley B., Chaoqun Chen, Eric T. Anderson, and Duncan Simester. Marketing Science Vol. 35, No. 4 (2016): 619-639.
Catherine Tucker
Sloan Distinguished Professor of Management
Featured Publications
"Inequality, Privacy, and Digital Market Design."
Tucker, Catherine. In Fair by Design, edited by Alex Teyteboym, Scott Kominers, Forthcoming.
"Privacy Protection, Personalized Medicine, and Genetic Testing."
Miller, Amalia R., and Catherine Tucker. Management Science. Forthcoming.
"Advertising to Early Trend Propagators: Evidence from Twitter."
Lambrecht, Anja, Catherine Tucker, and Caroline Wiertz. Marketing Science Vol. 37, No. 2 (2018): 177-199.
Glen Urban
David Austin Professor in Marketing, Emeritus, MIT Sloan School Dean, Emeritus
Featured Publications
"Morphing Theory and Applications."
Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, New York, NY: Springer US, Forthcoming.
From Little's Law to Marketing Science: Essays in Honor of John D.C. Little.
Hauser, John R. and Glen Urban (Eds.). Cambridge, MA: MIT Press, 2016.
"Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph."
Hauser, John R., Guilherme Liberali and Glen Urban. Management Science Vol. 60, No. 6 (2014): 1594-1616.
Birger Wernerfelt
J.C. Penney Professor of Management
Featured Publications
Adaptation, Specialization, and the Theory of the Firm: Foundations of the Resource-based View.
Wernerfelt, Birger. Cambridge, MA: Cambridge University Press, 2016.
"Foreword."
Wernerfelt, Birger. In Organizational Leadership: New Studies in Strategy, Entrepreneurship, Knowledge, and Methodology, 1-2. Copenhagen, Denmark: Djoef Publishing, 2016.
"The Comparative Advantages of Firms, Markets, and Contracts: A Unified Theory."
Wernerfelt, Birger. Economica Vol. 82, No. 326 (2015): 350-367.
Juanjuan Zhang
John D. C. Little Professor of Marketing
Featured Publications
"Tweeting as a Marketing Tool: A Field Experiment in the TV Industry."
Gong, Shiyang, Juanjuan Zhang, Ping Zhao, and Xuping Jiang. Journal of Marketing Research Vol. 54, No. 6 (2017): 833-850.
"Deadlines in Product Development."
Zhang, JuanJuan. Management Science Vol. 62, No. 11 (2016): 3310-3326.
"Learning from Experience, Simply."
Lin, Song, Juanjuan Zhang, and John R. Hauser. Marketing Science Vol. 34, No. 1 (2015): 1-19. Media Coverage. D-space version. Appendix.