Publications and Working Papers
The Marketing Group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues. A selection of publications and working papers are listed below.
For more publications, please visit our collections on the Social Science Research Network and MIT's DSpace.
Select Publications and Working Papers
"Comment: Minds, morality, and the Red Hand Rule: Facilitating resource-rational agreement through policy."
White, Joshua P., and Rahul Bhui. Behavioral and Brain Sciences. Forthcoming.
"Effects of Video Ad Features on Audience Engagement: Evidence from a Large-scale Video Platform."
Cao, Yiquin, and Sinan Aral. Journal of Research in Interactive Marketing. Forthcoming.
"Human Trust in AI Search Overviews: A Large-Scale Experiment."
Li, Haiwen and Sinan Aral. Nature Human Behavior. Forthcoming. arXiv Preprint.
"Privacy and Platform Governance: The Case of Apps For Young Children."
Cecere, Grazia, Fabrice Le Guel, Vincent Lefrere, Catherine E. Tucker, and Pai-Ling Yin. Academy of Management Perspectives. Forthcoming. SSRN Preprint.
"Public Communication about Science in 68 Countries: Global Evidence on How People Encounter and Engage with Information about Science."
Mede, Niels G., et al. Science Communication. Forthcoming.
"Scalable Bundle Recommendations: A Large-scale Field Experiment."
Kumar, Madhav, Dean Eckles, and Sinan Aral. Management Science. Forthcoming. arXiv.
"Small Talk as a Contracting Device: Trust, Cooperative Norms, and Changing Equilibria."
Cashman, Matthew, Boris Maciejovsky, and Birger Wernerfelt. Journal of Law, Economics, and Organization. Forthcoming. Download Preprint.
"The Digital Privacy Paradox: Small Money, Small Costs, Small Talk."
Athey, Susan, Christian Catalini, and Catherine Tucker. MIS Quarterly. Forthcoming.
"Measuring Social Media Network Effects."
Aral, Sinan, Seth G. Benzell, Avinash Collis, and Christos Nicolaides, MIT Sloan Working Paper 6975-23. Cambridge, MA: MIT Sloan School of Management, May 2026.
Keywords: Network Effects, Social Media, Consumer Surplus
"Return-Aware Search: Jointly Modeling Clicks, Purchases, and Returns in Online Retail."
Topic: Marketing
Ibragimov, Marat, Siham El Kihal, John R. Hauser, and Raluca Ursu, MIT Sloan Working Paper 6967-24. Cambridge, MA: MIT Sloan School of Management, February 2026. Download Paper.
Keywords: Consumer search, Product returns, Discrete choices, Structural modeling, E-retailing
"Transforming the Voice of the Customer: Large Language Models for Identifying Customer Needs."
Topic: Marketing
Timoshenko, Artem, Chengfeng Mao, and John R. Hauser, MIT Sloan Working Paper 7233-25. Cambridge, MA: MIT Sloan School of Management, January 2026. Download Paper.
Keywords: Innovation, Voice of the Customer, Customer Needs, Marketing Research, Product Development, Innovation, Machine Learning, Generative AI, Large Language Models
"Introduction to the Special Issue on the Human-Algorithm Connection."
Caro, Felipe, Jean-Edouard Colliard, Elena Katok, Axel Ockenfels, Nicolas Stier-Moses, Catherine Tucker, and D. J. Wu. Management Sciences Vol. 72, No. 1 (2026): 1-13.
The Political Economy of Artificial Intelligence.
Agrawal, Ajay, Joshua Gans, Avi Goldfarb, and Catherine E. Tucker (Eds.). Chicago, IL: University of Chicago Press, 2026.
"Are Crypto Ecosystems (De)centralizing? A Framework for Longitudinal Analysis."
Ju, Harang, Ehsan Valavi, Madhav Kumar, and Sinan Aral. Communications of the ACM Vol. 68, No. 12 (2025): 104-111. arXiv Preprint.
"A Sample Size Calculation for Training and Certifying Targeting Policies."
Simester, Duncan, Artem Timoshenko, and Spyros I. Zoumpoulis. Management Science Vol. 71, No. 11 (2025): 9503-9522. SSRN Preprint.