Publications and Working Papers
The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues. Their publications and working papers are listed below.
For more publications, please visit our collections on the Social Science Research Network and MIT's DSpace. You can also subscribe to our Faculty Publications RSS Feed.
Featured Publications
Aral, Sinan K., Yannis Bakos, and Erik Brynjolfsson. Management Science Vol. 64, No. 2 (2018): 592-612.
Visoughi, Soroush, Deb Roy, and Sinan K. Aral. Science Vol. 359, No. 6380 (2018): 1146-1151.
Aral, Sinan K., and Christos Nicolaides. Nature Communications Vol. 18, No. 14753 (2017): 1-8.
Featured Publications
Bhui, Rahul, and Samuel J. Gershman. Decision Vol. 7, No. 4 (2020): 239-258.
Gershman, Samuel J., and Rahul Bhui. Nature Communications Vol. 11, No. 3365 (2020): 1-8.
Bhui, Rahul, Maciej Chudek, and Joseph Henrich. Proceedings of the National Academy of Sciences Vol. 116, No. 44 (2019): 22100-05. PDF.
Featured Publications
deLeon, Anthony J., and Sharmila C. Chatterjee. Journal of the Academy of Marketing Science Vol. 45, No. 3 (2017): 402-427.
Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal and Gary L. Lilien. Journal of Marketing Vol. 77, No. 1 (2013): 52-67.
Chung, Chiayin, Sharmila C. Chatterjee and Sanjit Sengupta. Industrial Marketing Management Vol. 41, No. 1 (2012): 40-53.
Featured Publications
Eckles, Dean, and Eytan Bakshy. Journal of the American Statistical Association. Forthcoming. Supplemental Materials. arXiv Preprint.
Athey, Susan, Dean Eckles, and Guido W. Imbens. Journal of the American Statistical Association Vol. 113, No. 521 (2018): 230-240.
Eckles, Dean, René F. Kizilcec, and Eytan Bakshy. Proceedings of the National Academy of Sciences Vol. 113, No. 27 (2016): 7316-7322.
Featured Publications
Ha, Jae Kyung, Ezra W. Zuckerman Sivan, and Renée Richardson Gosline. In Advances in Group Processes, edited by Edward Lawler and S.R.Thye, 1-27. Bingley, UK: Emerald Publishing Limited, 2018.
Gosline, Renée Richardson. In Strong Brands, Strong Relationships, 161-171. New York, NY: Routledge, 2015.
Seth Goldman, Patrick J. Egan and Renée Richardson Gosline. In Proceedings of the 2012 Annual Meeting of the American Political Science Association, New Orleans, LA: August 2012.
Featured Publications
Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, edited by Berend Wierenga and Ralf van der Lans, 531-560. New York, NY: Springer US, 2017.
Featured Publications
Little, John D.C. Operations Research Vol. 59, No. 3 (2011): 536-549.
Guadagni, Peter M. and John D.C. Little. Marketing Science Vol. 27, No. 1 (2008): 29-48.
Featured Publications
Collell, Guillem, Dražen Prelec, and Kaustubh R.Patil. Neurocomputing Vol. 275, No. 31 (2018): 330-340.
Prelec, Dražen, H. Sebastian Seung & John McCoy. Nature Vol. 541, No. 7638 (2017): 532-535.
Pascual-Ezama, David, Derek Dunflied, Beatriz Gil-Gómez de Liaño, and Dražen Prelec. PLoSOne Vol. 10, No. 4 (2015): e0122305.
Featured Publications
Pennycook, Gordon and David G. Rand. Proceedings of the National Academy of Sciences of the United States of America Vol. 116, No. 7 (2019): 2521-2526.
Pennycook, Gordon, and David G. Rand. Cognition Vol. 188, (2019): 39-50. Download Paper.
Kraft-Todd, Gordon T., Bryan Bollinger, Ken Gillingham, Stefan Lamp, and David G. Rand. Nature Vol. 563, (2018): 245-248.
Featured Publications
Schmittlein, David C. and Donald G. Morrison. Management Science Vol. 49, No. 12 (2003): 1617–1635.
Bradlow, Eric T. and David C. Schmittlein. Marketing Science Vol. 19, No. 1 (2000): 43-62.
Bowman, Douglas, John U. Farley and David C. Schmittlein. Journal of International Business Studies Vol. 31, No. 4 (2000): 667–685.
Featured Publications
Simester, Duncan. MIT Sloan Management Review, March 2016.
Simester, Duncan. MIT Sloan Management Review, July 13, 2016.
Mcshane, Blakeley B., Chaoqun Chen, Eric T. Anderson, and Duncan Simester. Marketing Science Vol. 35, No. 4 (2016): 619-639.
Featured Publications
Tucker, Catherine. In Fair by Design, edited by Alex Teyteboym and Scott Kominers, Forthcoming.
Miller, Amalia R., and Catherine Tucker. Management Science Vol. 64, No. 10 (2018): 4648-4668.
Lambrecht, Anja, Catherine Tucker, and Caroline Wiertz. Marketing Science Vol. 37, No. 2 (2018): 177-199.
Featured Publications
Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, New York, NY: Springer US, Forthcoming.
Hauser, John R. and Glen Urban (Eds.). Cambridge, MA: MIT Press, 2016.
Hauser, John R., Guilherme Liberali and Glen Urban. Management Science Vol. 60, No. 6 (2014): 1594-1616.
Featured Publications
Wernerfelt, Birger. Cambridge, MA: Cambridge University Press, 2016.
Wernerfelt, Birger. In Organizational Leadership: New Studies in Strategy, Entrepreneurship, Knowledge, and Methodology, 1-2. Copenhagen, Denmark: Djoef Publishing, 2016.
Wernerfelt, Birger. Economica Vol. 82, No. 326 (2015): 350-367. Download Paper.
Featured Publications
Cao, Xinyu and Juanjuan Zhang. Marketing Science Vol. 40, No. 1 (2021): 62-79. Download Preprint.
Gong, Shiyang, Juanjuan Zhang, Ping Zhao, and Xuping Jiang. Journal of Marketing Research Vol. 54, No. 6 (2017): 833-850.
Zhang, Juanjuan. Management Science Vol. 62, No. 11 (2016): 3310-3326.