Publications and Working Papers
The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues. Their publications and working papers are listed below.
For more publications, please visit our collections on the Social Science Research Network and MIT's DSpace. You can also subscribe to our Faculty Publications RSS Feed.
Aral, Sinan K., Yannis Bakos, and Erik Brynjolfsson. Management Science Vol. 64, No. 2 (2018): 592-612.
"The Spread of True and False News Online."
Visoughi, S., D. Roy, and Sinan Aral. Science. Forthcoming.
Aral, Sinan Kayhan, and Christos Nicolaides. Nature Communications Vol. 18, No. 14753 (2017): 1-8.
deLeon, Anthony J., and Sharmila C. Chatterjee. Journal of the Academy of Marketing Science Vol. 45, No. 3 (2017): 402-427.
Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal and Gary L. Lilien. Journal of Marketing Vol. 77, No. 1 (2013): 52-67.
"Manufacturers' Reliance on Channel Intermediaries: Value drivers in the Presence of a Direct Web Channel."
Chung, Chiayin, Sharmila C. Chatterjee and Sanjit Sengupta. Industrial Marketing Management Vol. 41, No. 1 (2012): 40-53.
Eckles, Dean and Eytan Bakshy, Working Paper. 2018.
Athey, Susan, Dean Eckles, and Guido W. Imbens. Journal of the American Statistical Association. Forthcoming.
Eckles, Dean, René F. Kizilcec, and Eytan Bakshy. Proceedings of the National Academy of Sciences Vol. 113, No. 27 (2016): 7316-7322.
"Can a Girl’s Best Friend Be Born in a Lab? The Role of Ritual in Production Process Conservatism."
Ha, Jae Kyung, Ezra W. Zuckerman Sivan, and Renee Gosline. In Advances in Group Processes, Volume 35, edited by Edward Lawler, S.R.Thye, Bingley, UK: Emerald Insight, Forthcoming.
"From Stranger to Friendship: Building Consumer-Brand Relationships in Social Media."
Gosline, Renée Richardson. In Brand Relationships, Forthcoming.
"Victims or Heroes?: How Media Portrayals of Anti-Gay Bullying Influence Attitudes toward Gays and Support for Gay Rights."
Seth Goldman, Patrick J. Egan and Renée Richardson Gosline. In Proceedings of the 2012 Annual Meeting of the American Political Science Association, New Orleans, LA: August 2012.
Hauser, John R. In Paul Green's Legends Volume: Conjoint Analysis Applications, Newbury Park, CA: Sage Publications, Forthcoming.
Hauser, John R. In Paul Green's Legends Volume: Paul Green's Contributions to Conjoint Analysis, Newbury Park, CA: Sage Publications, Forthcoming.
Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, edited by Berend Wierenga, Ralf van der Lans, 531-560. New York, NY: Springer US, 2017.
Cao, Xinyu, and T. Tony Ke. Marketing Science. Forthcoming.
Ke, T. Tony, and Song Lin, MIT Sloan Working Paper 5510-18. Cambridge, MA: MIT Sloan School of Management, July 2018.
Janssen, Maarten C.W., and T. Tony Ke, MIT Sloan Working Paper 5507-18. Cambridge, MA: MIT Sloan School of Management, July 2018.
Little, John D.C. Operations Research Vol. 59, No. 3 (2011): 536-549.
Little, John D.C. and Stephen C. Graves. In Building Intuition: Insights from Basic Operations Management Models and Principles, 81-100. New York, NY: Springer Science+Business Media, LLC, 2008.
Guadagni, Peter M. and John D.C. Little. Marketing Science Vol. 27, No. 1 (2008): 29-48.
"A Simple Plug-in Bagging Ensemble Based on Threshold-moving for Classifying Binary and Multiclass Imbalanced Data."
Collell, Guillem, Drazen Prelec, and Kaustubh R.Patil. Neurocomputing Vol. 275, No. 31 (2018): 330-340.
Prelec, Dražen, H. Sebastian Seung & John McCoy. Nature Vol. 541, No. 7638 (2017): 532-535.
Pascual-Ezama, David, Derek Dunflied, Beatriz Gil-Gómez de Liaño, and Drazen Prelec. PLOSOne Vol. 10, No. 4 (2015): e0122305.
"Lazy, Not Biased: Susceptibility to Partisan Fake News is Better Explained by Lack of Reasoning than by Motivated Reasoning."
Pennycook, Gordon, and David G. Rand. Cognition. Forthcoming.
Kraft-Todd, Gordon, Bryan Bollinger, Stefan Lamp, David G. Rand, and Ken Gillingham. Nature. Forthcoming.
Schmittlein, David C. and Donald G. Morrison. Management Science Vol. 49, No. 12 (2003): 1617–1635.
Bradlow, Eric T. and David C. Schmittlein. Marketing Science Vol. 19, No. 1 (2000): 43-62.
"Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Global Business Services."
Bowman, Douglas, John U. Farley and David C. Schmittlein. Journal of International Business Studies Vol. 31, No. 4 (2000): 667–685.
Simester, Duncan. MIT Sloan Management Review, March 2016.
Simester, Duncan. MIT Sloan Management Review, July 2016.
Mcshane, Blakeley B., Chaoqun Chen, Eric T. Anderson, and Duncan Simester. Marketing Science Vol. 35, No. 4 (2016): 619-639.
"Inequality, Privacy, and Digital Market Design."
Tucker, Catherine. In Fair by Design, edited by Alex Teyteboym, Scott Kominers, Forthcoming.
Miller, Amalia R., and Catherine Tucker. Management Science. Forthcoming.
"Should You Target Early Trend Propagators? Evidence from Twitter."
Lambrecht, Anja, Catherine Tucker, and Caroline Wiertz. Marketing Science. Forthcoming.
Liverali, Gui, John R. Hauser, and Glen Urban. In Handbook of Marketing Decision Models, New York, NY: Springer US, Forthcoming.
Hauser, John R. and Glen Urban (Eds.). Cambridge, MA: MIT Press, 2016.
Hauser, John R., Guilherme Liberali and Glen Urban. Management Science Vol. 60, No. 6 (2014): 1594-1616.
Wernerfelt, Birger. Cambridge, MA: Cambridge University Press, 2016.
Wernerfelt, Birger. In Organizational Leadership: New Studies in Strategy, Entrepreneurship, Knowledge, and Methodology, 1-2. Copenhagen, Denmark: Djoef Publishing, 2016.
Wernerfelt, Birger. Economica Vol. 82, No. 326 (2015): 350-367.
Gong, Shiyang, Juanjuan Zhang, Ping Zhao, and Xuping Jiang. Journal of Marketing Research Vol. 54, No. 6 (2017): 833-850.
Zhang, JuanJuan. Management Science Vol. 62, No. 11 (2016): 3310-3326.