Sinan Aral

Faculty

Sinan Aral

Support Staff

Get in Touch

Title

About

Academic Groups

Academic Area

Centers & Initiatives

Sinan Aral a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist. He is the David Austin Professor of Management, Marketing, IT and Data Science at MIT, Director of the MIT Initiative on the Digital Economy (IDE) and a founding partner at Manifest Capital. He was the chief scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012) and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently on the advisory boards of the Alan Turing Institute, the British National Institute for Data Science in London, the Center for Responsible Media Technology and Innovation in Bergen, Norway and C6 Bank, one of the first all-digital banks of Brazil.

His research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, a Fulbright Scholarship, and the Jamieson Award for Teaching Excellence (MIT Sloan’s highest teaching honor). In 2014, he was named one of the “World’s Top 40 Business School Professors Under 40.” In 2018, he became the youngest ever recipient of the Herbert Simon Award of Rajk László College in Budapest, Hungary. In the same year, his article on the spread of false news online was published on the cover of Science and became the second most influential scientific publication of the year in any discipline, and his TED talk on “Protecting Truth in the Age of Misinformation,” which received over two million views in nine months, set the stage for today’s modern solutions to the misinformation crisis.

Sinan’s first book, The Hype Machine, which was named a 2020 Best Book on Artificial Intelligence by WIRED, a 2020 Porchlight Best “Big Ideas and New Perspectives” Book Award Winner and among the Best New Technology Books and Best New Economy Books to Read in 2021 by BookAuthority, became an instant classic.

Sinan earned his PhD at MIT and completed his Master’s degrees at the London School of Economics and at Harvard University. You can find him on Twitter @sinanaral and on Instagram @professorsinan.

Honors

Aral and Eckles win for a working paper

"Fake news" research among the most discussed papers of 2018

Aral’s efforts to address “fake news” recognized

Aral wins Herbert Simon Award

Sinan Aral honored with best paper award

Sinan Aral appointed to Scientific Advisory Board

Publications

"Digital Paywall Design: Implications for Content Demand & Subscriptions."

Aral, Sinan K., and Paramveer S. Dhillon. Management Science. Forthcoming.

"Interdependent Program Evaluation: Geographic and Social Spillovers in COVID-19 Closures and Reopenings in the United States."

Zhao, Michael, David Holtz, and Sinan K. Aral. Science Advances Vol. 7, No. 31 (2021): eabe7733.

"Surfacing Norms to Increase Vaccine Acceptance."

Moehring, Alex, Avinash Collis, Kiran Garimella, M. Amin Rahimian, Sinan K. Aral, and Dean Eckles, MIT Sloan Working Paper 6415-21. Cambridge, MA: MIT Sloan School of Management, February 2021.

"Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment."

Shan, Huang, Sinan K. Aral, Yu Jeffrey Hu, and Erik Brynjolfsson. Marketing Science Vol. 39, No. 6 (2020): 1142-1165. Download Paper.

"Targeting for Long-term Outcomes."

Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral, MIT Sloan Working Paper 6224-20. Cambridge, MA: MIT Sloan School of Management, October 2020.

The Hype Machine.

Aral, Sinan K. New York, NY: Random House LLC, 2020.

Load More

Recent Insights

Ideas Made to Matter

MIT Sloan researchers named to Thinkers50 shortlist

2021 Thinkers50 award nominees include MIT Sloan professors and alumni studying social media, intelligent machines, and digital body language.

Read Article
Press

New framework for regional, national and global pandemic responses

New research looks at how the tightening and relaxing of mobility restrictions in selected counties within the U.S. impacted mobility in other counties.

Read Article
Load More

Media Highlights