Sinan Kayhan Aral


Sinan Kayhan Aral


Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, and Professor in the Institute for Data, Systems and Society where he co-leads MIT’s Initiative on the Digital Economy.

He was the chief scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012), and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently a founding partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute, the British National Institute for Data Science, in London. Sinan was the scholar-in-residence at the New York Times R&D Lab in 2013, and has worked closely with Facebook, Twitter, Snap, AirBnB, Yahoo,, Microsoft, IBM, Intel, Cisco, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from big data analytics, social media, and IT investments.

Sinan’s research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, and a Fulbright Scholarship. In 2014, he was named one of the “World’s Top 40 Business School Professors Under 40” by Businessweek.

Sinan is a Phi Beta Kappa graduate of Northwestern University, holds Master’s degrees from the London School of Economics and Harvard University, and received his PhD from MIT.

He enjoys cooking, skiing, and telling jokes about his own cooking and skiing. His most recent hobby is learning from his four-year-old son. You can find Sinan on Twitter @sinanaral.


"Fake news" research among the most discussed papers of 2018

Aral’s efforts to address “fake news” recognized

Aral wins Herbert Simon Award

Sinan Aral honored with best paper award

Sinan Aral appointed to Scientific Advisory Board


"Protecting Elections from Social Media Manipulation."

Aral, Sinan K. and Dean Eckles. Science Vol. 365, No. 6456 (2019): 858-861.

"Truth Disrupted."

Aral, Sinan K. Harvard Business Review, July 2018.

"Social Influence Maximization Under Empirical Influence Models."

Aral, Sinan K., and Paramveer S. Dhillon. Nature Human Behaviour Vol. 2, (2018): 375-382.

"The Spread of True and False News Online."

Visoughi, Soroush, Deb Roy, and Sinan K. Aral. Science Vol. 359, No. 6380 (2018): 1146-1151.

"Information Technology, Repeated Contracts, and the Number of Suppliers."

Aral, Sinan K., Yannis Bakos, and Erik Brynjolfsson. Management Science Vol. 64, No. 2 (2018): 592-612.

"Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment."

Shan Huang, Sinan Aral, Yu Hu, and Erik Brynjolfsson. In Proceedings of the 28th Workshop on Information Systems and Economics (WISE 2017), edited by Vidyanand Choudhary, Seoul, South Korea: December 2017.

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