Sinan Kayhan Aral


Sinan Kayhan Aral


Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, and Professor in the Institute for Data, Systems and Society where he co-leads MIT’s Initiative on the Digital Economy.

He was the chief scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012), and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently a founding partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute, the British National Institute for Data Science, in London. Sinan was the scholar-in-residence at the New York Times R&D Lab in 2013, and has worked closely with Facebook, Twitter, Snap, AirBnB, Yahoo,, Microsoft, IBM, Intel, Cisco, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from big data analytics, social media, and IT investments.

Sinan’s research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, and a Fulbright Scholarship. In 2014, he was named one of the “World’s Top 40 Business School Professors Under 40” by Businessweek.

Sinan is a Phi Beta Kappa graduate of Northwestern University, holds Master’s degrees from the London School of Economics and Harvard University, and received his PhD from MIT.

He enjoys cooking, skiing, and telling jokes about his own cooking and skiing. His most recent hobby is learning from his four-year-old son. You can find Sinan on Twitter @sinanaral.


"Fake news" research among the most discussed papers of 2018

Aral’s efforts to address “fake news” recognized

Aral wins Herbert Simon Award

Sinan Aral honored with best paper award

Sinan Aral appointed to Scientific Advisory Board


The Hype Machine.

Aral, Sinan K. New York, NY: Random House LLC, Forthcoming.

"Interdependence and the Cost of Uncoordinated Responses to COVID-19."

Holtz, David, Michael Zhao, Seth G. Benzell, Cathy Y. Cao, M. Amin Rahimian, Jeremy Yang, Jennifer Allen, Avinash Collis, Alex Moehring, Tara Sowrirajan, Dipayan Ghosh, Yunhao Zhang, Paramveer S. Dhillon, Christos Nicolaides, Dean Eckles, and Sinan Aral, MIT Sloan Working Paper 6111-20. Cambridge, MA: MIT Sloan School of Management, May 2020.

"Protecting Elections from Social Media Manipulation."

Aral, Sinan K. and Dean Eckles. Science Vol. 365, No. 6456 (2019): 858-861.

"Truth Disrupted."

Aral, Sinan K. Harvard Business Review, July 2018.

"Social Influence Maximization Under Empirical Influence Models."

Aral, Sinan K., and Paramveer S. Dhillon. Nature Human Behaviour Vol. 2, (2018): 375-382.

"The Spread of True and False News Online."

Visoughi, Soroush, Deb Roy, and Sinan K. Aral. Science Vol. 359, No. 6380 (2018): 1146-1151.

Load More

Recent Insights🔗

Ideas Made to Matter

The cost of uncoordinated responses to COVID-19

Social distance behaviors during the COVID-19 pandemic are influenced by geography and social connectedness, a new study finds.

Read Article
Ideas Made to Matter

What happens to industry and employment after COVID-19?

Which companies survive and thrive depends on an ability to adapt, reorganize, and implement digital technologies.

Read Article
Load More

Media Highlights🔗