Sinan Kayhan Aral

Faculty

Sinan Kayhan Aral

About

Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, and Professor in the Institute for Data, Systems and Society where he co-leads MIT’s Initiative on the Digital Economy.

He was the chief scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012), and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently a founding partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute, the British National Institute for Data Science, in London. Sinan was the scholar-in-residence at the New York Times R&D Lab in 2013, and has worked closely with Facebook, Twitter, Snap, AirBnB, Yahoo, Jet.com, Microsoft, IBM, Intel, Cisco, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from big data analytics, social media, and IT investments.

Sinan’s research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, and a Fulbright Scholarship. In 2014, he was named one of the “World’s Top 40 Business School Professors Under 40” by Businessweek.

Sinan is a Phi Beta Kappa graduate of Northwestern University, holds Master’s degrees from the London School of Economics and Harvard University, and received his PhD from MIT.

He enjoys cooking, skiing, and telling jokes about his own cooking and skiing. His most recent hobby is learning from his four-year-old son. You can find Sinan on Twitter @sinanaral.

Honors

"Fake news" research among the most discussed papers of 2018

Aral’s efforts to address “fake news” recognized

Aral wins Herbert Simon Award

Sinan Aral honored with best paper award

Sinan Aral appointed to Scientific Advisory Board

Publications

"Interdependence and the Cost of Uncoordinated Responses to COVID-19."

Holtz, David, Michael Zhao, Seth G. Benzell, Cathy Y. Cao, M. Amin Rahimian, Jeremy Yang, Jennifer Allen, Avinash Collis, Alex Moehring, Tara Sowrirajan, Dipayan Ghosh, Yunhao Zhang, Paramveer S. Dhillon, Christos Nicolaides, Dean Eckles, and Sinan Aral, MIT Sloan Working Paper 6111-20. Cambridge, MA: MIT Sloan School of Management, May 2020.

"Protecting Elections from Social Media Manipulation."

Aral, Sinan K. and Dean Eckles. Science Vol. 365, No. 6456 (2019): 858-861.

"Truth Disrupted."

Aral, Sinan K. Harvard Business Review, July 2018.

"Social Influence Maximization Under Empirical Influence Models."

Aral, Sinan K., and Paramveer S. Dhillon. Nature Human Behaviour Vol. 2, (2018): 375-382.

"The Spread of True and False News Online."

Visoughi, Soroush, Deb Roy, and Sinan K. Aral. Science Vol. 359, No. 6380 (2018): 1146-1151.

"Information Technology, Repeated Contracts, and the Number of Suppliers."

Aral, Sinan K., Yannis Bakos, and Erik Brynjolfsson. Management Science Vol. 64, No. 2 (2018): 592-612.

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Recent Insights

Press

New study shows devastating cost of failure to coordinate economic reopenings

The study estimates that total welfare is reduced dramatically when reopening is not coordinated among states and regions.

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Press

Sinan Aral to lead the MIT Initiative on the Digital Economy

Aral is an expert in the area of social networks, social media, and digital strategy and holds joint appointments in the IT and marketing groups as the David Austin Professor of Management.

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