15.786 Product Management Lab
PM-Lab is a hands on, action learning course for students wanting a deep dive into product management (PM). Focuses on experiential learning in PM, and application of relevant tools and frameworks, but does not dwell on the presentation of such tools and frameworks, which are covered in 15.785. Student teams are matched with partner companies and contribute to a PM-related project at the company. The IAP activity is devoted to intensive work with the company project, which continues during H3 and H4. Class sessions in H3/H4 utilize team project challenges and experiences to dig deeply in problem solving, use of PM tools, and effective management strategies.
Topics include:
- Opportunity discovery
- Product-technology roadmapping
- Product development processes
- Go-to-market strategies
- Product launch
- Lifecycle management
- Central role of product manager in each activity