Faculty
The MIT Sloan Marketing Group faculty is engaged in award-winning research projects that cross disciplinary lines and explore new concepts, ideas, and methods. For example, Drazen Prelec is studying MRI scans of the brain to learn more about consumer decision-making. Catherine Tucker is exploring how the ability of firms to use digital data to personalize, socialize and target marketing affects marketing outcomes and internet policy. Renée Gosline is conducting experiments on the benefits and risks that technology (social media, wearables, imitative clones), present for social structure and consumer behavior. John Hauser and Glen Urban are exploring ways to “morph” websites and banner advertising to match consumers’ cognitive styles. Juanjuan Zhang has developed a new means to understand consumer learning. Duncan Simester and Birger Wernerfelt are exploring marketing strategy. Sinan Aral is exploring the causal influences of social media.
FULL-TIME FACULTY
![Sinan Aral](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2024/01/09/profile-image-19289.png?h=fbf7a813&itok=w5pw0XOl)
Sinan Aral
Management Science
David Austin Professor of Management
Learn More![Rahul Bhui](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2024/03/13/profile-image-204676.jpeg?h=7f412c8f&itok=JiZIKuQK)
Rahul Bhui
Management Science
Class of 1958 Career Development Assistant Professor
Learn More![Sharmila C. Chatterjee](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2023/09/05/profile-image-41346.jpeg?h=7f412c8f&itok=SIfUgZAF)
Sharmila C. Chatterjee
Management Science
Academic Head, Enterprise Management Certificate; Senior Lecturer, Marketing
Learn More![Dean Eckles](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2024/03/05/profile-image-113764.jpeg?h=7f412c8f&itok=lWAJcjiv)
Dean Eckles
Management Science
Associate Professor, Marketing
Learn More![Renee Richardson Gosline](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2024/06/29/profile-image-41269.jpeg?h=995d5462&itok=GLaelJVv)
Renee Richardson Gosline
Management Science
Senior Lecturer
Learn More![John R. Hauser](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2024/06/04/profile-image-41271.png?h=7f412c8f&itok=eyOXEAW_)
John R. Hauser
Management Science
Kirin Professor of Marketing
Learn More![Drazen Prelec](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2023/09/10/profile-image-41282.jpeg?h=cb9b8253&itok=muqanEfV)
Drazen Prelec
Economics|Brain & Cognitive Sciences
Digital Equipment Corp. Leaders for Global Operations Professor of Management
Learn More![David G. Rand](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2024/05/29/profile-image-169618.jpeg?h=fbf7a813&itok=dOLFSm1k)
David G. Rand
Brain & Cognitive Sciences
Erwin H. Schell Professor
Learn More![David C. Schmittlein](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2024/06/12/profile-image-41406.png?h=7f412c8f&itok=9j3j6-EK)
David C. Schmittlein
Management Science
Professor of Marketing; Former Dean (2007-2024)
Learn More![Duncan Simester](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2024/07/03/profile-image-41381.png?h=7f412c8f&itok=UC9Oso8Y)
Duncan Simester
Management Science
NTU Professor of Marketing
Learn More![Catherine Tucker](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2023/12/18/profile-image-41123.png?h=7f412c8f&itok=8wv68Z6s)
Catherine Tucker
Management Science
Sloan Distinguished Professor of Management
Learn More![Juanjuan Zhang](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2023/04/19/profile-image-41264.png?h=7f412c8f&itok=EWYO7-MQ)
Juanjuan Zhang
Management Science
John D. C. Little Professor of Marketing
Learn MoreEmeritus Faculty
![John D.C. Little](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2023/03/03/profile-image-41432.png?h=7f412c8f&itok=woJMbx7O)
John D.C. Little
Management Science
Institute Professor, Emeritus
Learn More![Glen Urban](/sites/default/files/styles/profile_detail_headshot/public/profile-images/2023/03/03/profile-image-41274.png?h=7f412c8f&itok=-XskdTAy)
Glen Urban
Management Science
MIT Sloan School Dean, Emeritus
Learn MoreVisitors
![Kwabena Donkor](/sites/default/files/styles/profile_detail_headshot/public/2023-11/donkor-kwabena.jpeg?h=b520ff02&itok=pgzbQoVJ)
Kwabena Donkor
Management Science
MLK Visiting Professor
Learn MoreResearch Centers
Research centers at MIT and MIT Sloan provide a venue for faculty and students to come together to pursue solutions to some of the world’s most significant challenges and explore some of the most pressing questions in business and society today. Through collaboration with other top researchers and business leaders, MIT Sloan faculty and students produce work that has a powerful impact on leading organizations and on everyday life.
Faculty in the Marketing Group are affiliated with the following research centers at MIT: