Stuart Krusell
Senior Director, Global Programs; Senior Lecturer, Behavioral and Policy Sciences
Senior Director, Global Programs; Senior Lecturer, Behavioral and Policy Sciences
Senior Lecturer, Global Economics and Management and Technological Innovation, Entrepreneurship, and Strategic Management
Theresa Seley Professor in Management Science, Professor, Operations Research
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.