Rank and response: A field experiment on peer information and water use behavior
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Perception of peer rank, or how we perform relative to our peers, can be a powerful motivator.
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Perception of peer rank, or how we perform relative to our peers, can be a powerful motivator.
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Social norms messaging campaigns are increasingly used to influence human behavior, with social science research generally finding that they have modest but meaningful effects.
This report by Fei Qin, an Associate Professor in Management at the University of Bath, and Thomas A. Kochan, the George M. Bunker Professor at the MIT Sloan School of Management, describes what the authors believe to be a state‐of‐the‐art learning system at IBM Corporation and traces the effects of...
MIT Sloan Center for Information Systems Research (CISR) helps executives meet the challenge of leading dynamic, global, and information-intensive organizations.