Is the Key to Successful Prosocial Nudges Reputation?
If warm glow is built to promote our reputation, then it should be triggered when we give.
If warm glow is built to promote our reputation, then it should be triggered when we give.
How can we increase contributions to public goods—to get donors to give more to charity, citizens to vote, households to consume less energy, drivers to carpool, and patients to take all of their antibiotics? One of the best ways is to make contributions more observable.
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Perception of peer rank, or how we perform relative to our peers, can be a powerful motivator.
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Social norms messaging campaigns are increasingly used to influence human behavior, with social science research generally finding that they have modest but meaningful effects.
Those who cashed out are left with an expensive lesson
The Laboratory for Information and Decision Systems at MIT is an interdepartmental research center committed to advancing research and education in the analytical information and decision sciences.