Describe what needs to change for Schnieder’s business model to become not just product-centric but also service-centric. Using Schneider as an example, distinguish among these three concepts: an operational backbone, a digital services platform, and the internet of things. Explain why the four re...
Assess the role of Toyota Connected as a separate, agile organization designed to attract digital talent, experiment with software-enabled offerings, and create value from vehicle data. Examine how Toyota Connected and Connected Technologies divided responsibilities while using shared leadership an...
Explain how Wolters Kluwer transformed from a traditional publisher into a digital services and technology firm built around trusted professional content, workflow software, and expert solutions. Examine how corporate restructuring, shared services, DXG centers of excellence, and product developmen...
Explain how Cemex’s customer-service strategy evolved from digitizing the order-to-fulfillment journey with Cemex Go to embedding AI into core business processes. Recognize why AI at scale requires more than successful models, including reliable data foundations, reusable platforms, business owners...
Explain why BBVA’s annual portfolio management process was too rigid to support resilience in a fast-changing environment while still advancing long-term strategy. Describe how BBVA piloted and scaled the Single Development Agenda to continuously reset strategic priorities, realign and rerank initi...
Recognize why Microsoft’s shift from boxed software to cloud services required new metrics, shared data, and a deeper understanding of customer usage and engagement. Examine how executive dashboards, common performance measures, and visible leadership attention helped reduce data silos and reinforc...
Distinguish data monetization from traditional internal uses of data by recognizing when data becomes a productized asset rather than only a support for decisions, processes, or digital strategy. Use the information offerings consumption path—data, insights, and action—to compare different monetiza...
Explain what an “omni-channel” business model is and how it should work. Judge the comparative importance of the recent customer-facing and customer-enabling technology initiatives at CarMax. Appraise the strengths and weaknesses of CarMax’s empowered product team approach, especially as compared ...
Identify and justify the technical and organizational differences between a digital company and a company with an enterprise platform. Using LEGO as an example, distinguish among these three concepts: ERPs, standardized processes, and standardized data. Analyze the advantages and disadvantages of ...
Evaluate how Repsol redesigned its digital innovation approach to scale initiatives and translate them into measurable profit and cash-flow impact. Explain why realizing value from digital innovation depends on scaling adoption and use, not simply producing proofs of concept or minimum viable prod...
