Michael Whinston
Sloan Fellows Professor of Management, Professor of Economics and Management MIT Sloan Applied Economics Group and MIT Department of Economics
Sloan Fellows Professor of Management, Professor of Economics and Management MIT Sloan Applied Economics Group and MIT Department of Economics
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.