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Faculty

Glen Urban

MIT Sloan School Dean, Emeritus, David Austin Professor in Marketing, Emeritus, Professor of Marketing, Emeritus

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Marketing

Publications and Working Papers

The marketing group faculty are experts in online and offline consumer behavior, market response forecasting, distribution strategy, new product development, and globalization issues.

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IWER Non-Research

Mud Bay's Good Jobs Journey

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This 2019 MIT Sloan case by Zeynep Ton and Katie Bach describes how the executive team at Mud Bay, a privately held pet store chain based in Olympia, Washington, implemented a good jobs strategy by offering better wages and benefits and seeking to recoup the costs by increasing sales growth and lowe...

Feb 19, 2019
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