Brand Guidelines
The Brand Guidelines site; through consistent use of our brand voice and visual identity, we can demonstrate MIT Sloan's distinctive qualities to thoughtful audiences around the world.
The Brand Guidelines site; through consistent use of our brand voice and visual identity, we can demonstrate MIT Sloan's distinctive qualities to thoughtful audiences around the world.
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In 2008, China-based Yunnan Lucky Air, a low-cost, domestic airline modeled after Southwest Airlines in the United States, was searching for new competitive advantages in China’s increasingly competitive yet heavily regulated airline industry. Ecommerce was being looked to as one growth strategy.
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Over the seven years since its founding in 2010, Spartan Race grew to be the world’s most popular obstacle course race provider. Spartan’s CEO and founder was contemplating an initial public offering but was unsure how the new global revenue recognition standard that the company was in the process o...
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In the June 7-8, 2014 weekend edition of The Wall Street Journal, an article entitled “Accounting Errors Hit Hertz Hard” caught auto industry analyst Abby Devins’s attention. Devins recalled that Hertz had hinted in March about the possibility of having to restate its 2011 financial statements, but ...
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Biocon India Group has just formed a new subsidiary, Clinigene, to provide services in clinical trials. Concerns abound, however, as to whether this new subsidiary could prove to be a distraction or worse to this enzyme and pharmaceutical manufacturer.
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Lobstermen are self-employed, and significantly contribute to the economy and identity of Maine communities. In 2012, lobster prices crashed amidst high supply, regulatory demands, and market conglomeration. Lobstermen had to take action to protect and advance their livelihoods. They decided to work...
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Founded in 1998, Cambridge, Massachusetts-based Akamai provided its customers including Apple, Netflix, and Amazon services to accelerate and improve the delivery of content and applications over the Internet. By 2011, the company's globalization strategy and structure was harming its ability to com...
S. Donald Sussman Fellowship Award information