Teaching Resources Library

Strategy

Globalization

Akamai's Localization Challenge

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ABSTRACT 

Founded in 1998, Cambridge, Massachusetts-based Akamai provided its customers including Apple, Netflix, and Amazon services to accelerate and improve the delivery of content and applications over the Internet. By 2011, the company's globalization strategy and structure was harming its ability to compete in local markets. Charley Dublin was put in charge of helping solve the global content delivery network's (CDN) localization challenge.

 

LEARNING OBJECTIVE

To understand when localization of various aspects of the product/service/business model can add value and in response to what conditions; and, how various aspects of a firm’s organization (grouping, linking, alignment) can support this localization.

COULD BE TAUGHT IN THE FOLLOWING COURSE(S)

global strategy; international management

AKAMAI'S LOCALIZATION CHALLENGE

 

Educator Copy*

*An educator (non-watermarked) copy of this case is available only to individuals who hold teaching positions at academic institutions and want to use the case in a course.