Learning Objectives
- Highlight CEMEX’s globalization strategy.
- Illustrate how the company has managed to attain a high level of operational efficiency throughout its distributed operations without a complex organizational structure.
Abstract
In June 2007, Mexico-based CEMEX became one of the world’s largest suppliers of building materials after attaining a majority stake in Australia’s Rinker Group. Just 24 months earlier, the company had acquired U.K.-based RMC. While CEMEX’s successful growth strategy could be attributed to its unique post-merger integration process, it was unclear whether using the same processes with the RMC and Rinker acquisitions would suffice.
Appropriate for the Following Course(s)
Strategy
THERE IS NO TEACHING NOTE FOR THIS CASE STUDY.