Glen Urban


Glen Urban

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Glen Urban is the David Austin Professor in Marketing, Emeritus, and MIT Sloan School Dean, Emeritus.

Urban concentrates on the fascinating area of trust-based marketing on the Internet. In particular, he explores how trust is built on a website, how site design can maximize sales and trust, and how a trust-based marketing system could provide an alternative to the “push” type of marketing commonly observed. He has examined the use of consumer storytelling to improve brand social media effectiveness and trust. Recent research has focused on morphing ads and websites to match individual consumer cognitive styles. His most current research concentrates on use of deep learning algorithms and big data to improve marketing efficiency.

Urban holds a BS in mechanical engineering and an MBA from the University of Wisconsin as well as a PhD in marketing from Northwestern University.


Glen Urban was named a Fellow of ISMS at the 2009 INFORMS Marketing Science Conference


"'Listening-In' to Find and Explore New Combinations of Customer Needs."

Urban, Glen, and John R. Hauser. Journal of Marketing Vol. 68, No. 2 (2004): 72-87.

"A Mathematical Modeling Approach to Product Line Decisions."

Urban, Glen. Journal of Marketing Research Vol. 6, No. 1 (1969): 40147.

"A Model for Managing a Family Planning System."

Urban, Glen. Operations Research Vol. 22, No. 2 (1974): 205-234.

"A New Products Analysis and Decision Model."

Urban, Glen. Management Science Vol. 14, No. 8 (1968): 490-517.

"A Normative Methodology for Modeling Consumer Response to Innovation."

Hauser, John R., and Glen Urban. Operations Research Vol. 25, No. 4 (1977): 579-619.

Advanced Marketing Strategy: Phenomena, Analysis and Decisions.

Urban, Glen and Steven H. Star. Englewood Cliffs, N.J.: Prentice Hall, 1991.

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