Charles Kane
Senior Lecturer, Global Economics and Management and Technological Innovation, Entrepreneurship, and Strategic Management
Senior Lecturer, Global Economics and Management and Technological Innovation, Entrepreneurship, and Strategic Management
David J. McGrath jr (1959) Professor of Management and Innovation, Professor, Work and Organization Studies
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.