Peter Weill
Senior Research Scientist, Senior Research Scientist; Chairman, Center for Information Systems Research (CISR)
Senior Research Scientist, Senior Research Scientist; Chairman, Center for Information Systems Research (CISR)
Erwin H. Schell Professor of Management, Professor, Applied Economics
Class of 1957 Career Development Assistant Professor, Assistant Professor, Applied Economics
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.