William F. Pounds
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
Senior Research Scientist, Senior Research Scientist; Chairman, Center for Information Systems Research (CISR)
Theresa Seley Professor in Management Science, Professor, Operations Research
By
A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.