Alexey Makarin
Mitsubishi Career Development Assistant Professor in International Management, Assistant Professor, Applied Economics
Mitsubishi Career Development Assistant Professor in International Management, Assistant Professor, Applied Economics
Society of Sloan Fellows Professor of Management, Professor, Applied Economics
Paul A. Samuelson Professor of Economics, Emeritus, Professor, Applied Economics
Erwin H. Schell Professor of Management, Professor, Applied Economics
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.