Rank and response: A field experiment on peer information and water use behavior
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Perception of peer rank, or how we perform relative to our peers, can be a powerful motivator.
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Perception of peer rank, or how we perform relative to our peers, can be a powerful motivator.
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Social norms messaging campaigns are increasingly used to influence human behavior, with social science research generally finding that they have modest but meaningful effects.
The MIT Center for Collective Intelligence explores how people and computers can be connected.