Robert C. Pozen
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
Ethernet Inventors Professor of the Practice at the MIT Sloan School of Management
Professor Emeritus of Management, Professor, Work and Organization Studies and Technological Innovation, Entrepreneurship, and Strategic Management
Senior Research Scientist; Chairman, Center for Information Systems Research (CISR)
Jay W. Forrester Professor of Management (Emeritus), Professor, Technological Innovation, Entrepreneurship, and Strategic Management, Emeritus
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.