Paul Osterman
Nanyang Technological University Professor Emeritus, Nanyang Technological University Professor Emeritus
Nanyang Technological University Professor Emeritus, Nanyang Technological University Professor Emeritus
Louis E. Seley Professor Emeritus in Applied Economics, Professor, Applied Economics
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A study by MIT Sloan Prof. Georgia Perakis found not only can consumer trends be predicted, but that they also can be used to optimize targeted promotions and improve profits by an average of 9.4%.